jimmy choo: 2 posts

There is a disconnect between the packaging, the concept and the scent of Jimmy Choo Flash, the second fragrance from the trendy footwear brand. I should add, thankfully so. The concept inspired by the stylish women of New York and Paris sounds bland. The bottle is tacky in the photos and even more so in real life. What do you expect the perfume to smell like? I anticipated something likewise predictable–a sugary floral or a fruity patchouli. The perfume, on the other hand, is a surprisingly wearable tuberose.

If your white floral reference is Frédéric Malle Carnal Flower and Robert Piguet Fracas, you will find Flash to be wan. Lovers of heady natural tuberose, complete with coconut cream and rubbery nuances, will also need to suspend their belief that this is indeed a tuberose. But when so many new launches smell simply vulgar–Dolce & Gabbana Pour Femme is my benchmark, it’s refreshing to discover a mainstream fragrance that bucks the trend.

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Jimmy Choo is launching its second fragrance, Jimmy Choo Flash. Created as part of a collaboration between Jimmy Choo’s new creative directors Sandra Choi and Simon Holloway (Tamara Mellon is no longer part of the company) and perfumer Christine Nagel, Flash is inspired by the stylish, urban women of New York, London and Paris.

“The fragrance opens with pink pepper, tangerine and strawberry, for a fresh, sparkling introduction. As these glittering top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character. A base of white, powdery woods gives a lasting impression that is both seductive and sensual, but never too much. “As a brand, Jimmy Choo is so resolutely feminine that the perfume had to have a sensual background. I used white woods, a contemporary note that gives a feminine, sophisticated touch but maintains luminosity,” says Nagel.”

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