If you love the smell of books, you might be interested to know that you share company with Karl Lagerfeld. “The smell of a freshly printed book is the best smell in the world,” says the fashion designer. He recently partnered with Geza Schoen, Gerhard Steidl, and Wallpaper* magazine to launch Paper Passion fragrance. The perfume was created by Geza, while the packaging is designed by Karl Lagerfeld and Steidl.
“This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.”
“Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. ‘You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity,’ says Schoen.”
Available from steidlville.com, UK £70.00, US $115.00, EC €88.00. Via steidlville.com