Watchmakers and Perfume
“To celebrate its 190th anniversary, the Swiss watchmaker Bovet is releasing its first perfume for women at the Baselworld fair this week. With top notes of blackcurrant buds, magnolia and violets, and middle notes of rose petals, iris, ylang-ylang, jasmine and rosewood bark, the floral scent plays on Bovet’s origins in Fleurier, the village in the Val-de-Travers district of the Swiss Jura that is also known as the valley of a thousand flowers.”
From Watchmakers Push Into New Realms of Luxury, a NYT article exploring how Swiss luxury watch houses are diversifying their portfolios with perfume.

















