Elle pour Lui and Lui pour Elle: Crossing Fragrance Gender Boundaries
Do you ever wear fragrances marketed towards the opposite gender?
Gender in perfumery is a socially and culturally defined topic, and we can be free to ignore it. Yet, as I recently discovered as I was working on a project inspired by Guy Laroche Drakkar Noir and wearing the original almost daily to study it, the idea for a woman walking around smelling of a virile, macho fougère can be deeply disturbing to others. On the other hand, I have received plenty of compliments on Christian Dior Eau Sauvage, Dior Homme and Terre d’Hermès.
For an additional interesting reading on the topic of fragrance gender boundaries, I encourage you to take a look at the interview with sociologist Marcello Aspria, author of Perfume and Gender Identity: Shifting Olfactory Definitions of Masculinity and Femininity in the Twentieth Century project.



















