New Perfume Launches: 168 posts

The idea of a love potion can be traced back to antiquity, and excavations at Roman and Greek sites reveal various artifacts that were used to charm, sway and spellbind. Today we still yearn for a potion that would make us more beautiful, more alluring. So, Dsquared2, a fashion house often described as having “va-va-voom sex appeal,” decided to cater to our ‘earnings’ and offer its own version of a love filter. Potion for Woman is the feminine counterpart to last year’s Potion for Men, and is described as seductive and sultry.

The disconnect between the promise and the execution is evident in the crass marketing image. Who on earth decided that this visual conveys anything sexy or alluring? When I’m not distracted by the hairy arm in the foreground, I’m baffled by the drunken look on the model’s face. She looks more like a victim than a temptress.

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What can one expect from a fragrance inspired by Billie Holiday’s gardenia, called Une Voix Noire (Black Voice) and created by the dream team of Serge Lutens and Christopher Sheldrake? Heady, dark, convoluted, perhaps? Well, Une Voix Noire is none of these things. It has a surprising combination of softness and warmth. Its presence is generous, but it’s not overwhelming. It’s dramatic without being heady or dense. Une Voix Noire feels velvety the moment you put it on, and it gracefully moves from one stage to another. Frankly, if Lutens said that he was inspired by ballerina Maya Plisetskaya’s Black Swan, rather than by Lady Day, I would have believed him.

I admit that this Lutens wasn’t love at first inhale the way Bois de Violette or De Profundis have been for me.  I anticipated the heady, the dark and the bittersweet, and I missed them in this soft perfume.  Nevertheless, I’m glad that I went along for the ride, because Une Voix Noire forced me to take our courtship slowly and to fall in love with it one layer at a time.

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What happens when a talented photographer and a perfumer cross paths? To figure this out, I take a close look at the striking sunshine filled image by the Italian master Massimo Vitali and apply a drop of Lumière Blanche to my wrist. The idea behind this perfume by the French niche house Olfactive Studio was to capture the intense white light saturating Vitali’s photograph of a Sicilian beach.

It’s easy enough to fall under the spell of suggestion with something as intangible as a scent and as vivid as this image, and I could tell you that I smell “white” and “radiance.” What I feel above all is just pleasure. As I press my nose into my wrist, I notice a comforting warmth from the perfume’s blend of spices, almonds and sandalwood. There is a beautiful synergy between picture and a scent, but even on their own, they are striking.

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“Flowers can have a dark enchantment,” says Tom Ford of his new Jardin Noir series. “When you showcase their darker and less innocent aspects, flowers can become so thrilling and beautiful, they could almost ruin you. That was the sensation I was after.”* For a flower from a collection called Jardin Noir, Lys Fume upon first impression is not all that dark. For a perfume named “Fume”, which I take to mean “smoked lily” in French, the smoke is quite subtle.

But even if Tom Ford is after the “film noir” glamour goddesses in theory only, Lys Fume is an enjoyable fragrance. Real lilies smell intensely indolic–of ink and moth balls–and while perfumers Rodrigo Flores-Roux and Shyamala Maisondieu  tone down the animalic components, they didn’t shy away from exploring some surprising twists to create this blossom.

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Scarves are my favorite accessories. I love the way the sheer organza feels on my shoulders in the summer. The warm heft of a thick, cable-knit wool feels comforting on blistering cold days in the winter. My work uniform of jeans and black sweater can be easily spiced up with a piece of silk in cobalt blue or the Russian style tasseled square in red.  In an overlap with my sartorial wardrobe, I have a whole category of fragrances I categorize as my “scarf” perfumes. They usually stay close to the skin and have a warm, smoky drydown. To smell them on me, you would have to lean in close, and I love the intimate aura they create.

One such warm and smoky contender has been Diptyque Volutes, which I’ve been testing over the past couple of weeks. Volutes in French means swirls, as in swirls of smoke, and as Volutes unfolds gently on skin and wraps me in its warm embrace, it indeed makes me think of sweet cherry scented tobacco. The story behind Volutes is of the transatlantic journeys one of Diptyque’s original founders, Yves Coueslant, used to make as a child, crossing from Marseille to Saigon and back. The vision of the “elegant ladies leaning on the ship’s rail smoking their Khedive cigarettes” inspired this languid perfume. These ladies must also have worn Shalimar, because this Guerlain classic was my immediate association with Volutes.

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