2012 launches: 129 posts

Parfums de Nicolaï is launching a new fragrance called L‘Eau à la Folie. L’Eau à la Folie is part of the trilogy with l’Eau Mixte (a citrus melange) and l’Eau Chic (elegant fragrance dominated by lavender and geranium). It is a citrusy floral fragrance, with fruity accents. Perfumer Patricia de Nicolaï wanted to capture the perfume of sun ripened fruit and also to suggest a refreshing Mojito cocktail. The mango, orange and lime set the tone for the composition. Egyptian jasmine absolute, mint, juniper and pink pepper are the additional notes in L’Eau à la Folie.

The fragrance is available in 30 ($45) and 100ml ($115) spray bottles. Nowsmellthis reports that L’Eau à la Folie can already be found at Beautyhabit or Parfum1 in the US.

Via press release

If you love the smell of books, you might be interested to know that you share company with Karl Lagerfeld. “The smell of a freshly printed book is the best smell in the world,” says the fashion designer. He recently partnered with Geza Schoen, Gerhard Steidl, and Wallpaper* magazine to launch Paper Passion fragrance. The perfume was created by Geza, while  the packaging is designed by Karl Lagerfeld and Steidl.

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by Suzanna

Aedes de Venustas is the hip West Village fragrance boutique that since 1995 has been a Mecca for the connoisseur of niche perfumes.  The Aedes brand roster includes both the popular and the polarizing; there are scents that smell of flower stalls and scents that smell of olives and damp cobblestones.  The shop also carries bath and body products, home fragrance, and candles like the ultra-covetable Mizensir Sapin de Noël.

The boutique now has its own house fragrance, the eponymous Aedes de Venustas Signature eau de parfum authored by Bertrand Duchaufour, he of the upcoming L’Artisan Séville à l’aube and the nose behind the wildly creative Eau d’Italie Sienne l’Hiver and cult favorites Avignon and Kyoto for Comme des Garçons. Aedes de Venustas signature is Duchaufour’s second scent for the boutique; the first was released under the L’Artisan brand and has no relation to the new Signature scent.

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by Suzanna

Dawn Spencer Hurwitz is a Colorado-based niche perfumer with an extensive catalogue of scents. Exploring the DSH Perfumes site is a tantalizing affair that takes you down the boulevards of Paris, through ancient Egypt, and at present, through the fashion and perfume history of Yves St. Laurent.

DSH’s latest project is a collaboration with the Denver Art Museum on a set of fragrances (DSH calls them her “designs”) that complements a touring exhibition of Yves Saint Laurent’s fashion.  The exhibition is the first complete retrospective of YSL fashion. The museum is the only American stop on the touring schedule and DSH’s fragrant tributes are available for sale at the museum, at the DSH Essence Studio in Boulder, Colorado, or on her DSH Perfumes Web site.

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Why do you wear perfume? If I were to judge by fragrance marketing, all of us wear perfume to make the opposite sex fall down in a dazed stupor at our feet.  Now, the good thing about Valentina, the latest perfume from Valentino, is that it avoids the tired clichés; it presents a young woman who plays by her own rules instead of following the conventions. I must have watched the TV ad with its terrific Via Con Me soundtrack by Paolo Conte at least a dozen times before I finally smelled the fragrance.

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