2012 launches: 129 posts

Shimmering silk saris, henna curlicues, rose scented Indian sweets… I was ready to experience it all as I sprayed Etro Rajasthan on my wrist. Inspired by a state in the western part of India, this perfume from the Italian fashion house, promised to take me away from my routine to someplace faraway and exciting.

It takes me a few moments to realize that Rajasthan doesn’t transport me further than the local beauty counter. It smells uncannily like a rose and violet scented lipstick, but admittedly, it’s a pleasant scent. Its rich composition is based on rose and amber with a jammy accent of violets and gardenia. The rose is creamy and warm, while the marshmallow sweetness of orange blossom gives it a gourmand finish. As the perfume unfolds on your skin, it becomes soft and powdery, with fluffy vanilla rounding out all edges. It has a big presence, noticeable sillage, and a retro chic character.

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With the onslaught of new launches, you might wonder ends up a success and what vanishes into the perfume twilight zone populated by the 77th flanker on Very Irrésistible and minor celebrity fragrances. Every year the industry decries the fast pace of launches, and every year it goes on to produce even more. One favorite explanation is that we, the consumers, are demanding more and new things, but to me, to put it mildly, this is sheer nonsense. Blaming the consumer when the realities of making a profit in the fragrance market today have changed doesn’t make sense.

In the past, fragrance houses devoted years to developing new fragrances, because having a potential classic guaranteed consumer loyalty and established a brand’s reputation. The launches were gradual, usually starting in France or the US and slowly moving across the world. There was no expectation that a fragrance needs to be an immediate blockbuster, knocking it out of the park within the first quarter.

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Guerlain recently launched the parfum version of its highly successful La Petite Robe Noire.  La Petite Robe Noire L’Extrait was created by perfumer Thierry Wasser and is described as “sophisticated and intense.”

La Petite Robe Noire L’Extrait includes notes of bergamot, black cherry, iris, black rose, patchouli, black tea, tonka bean, and vanilla. 7.5ml/94,50 €, available from Guerlain boutiques and department store Guerlain counters.

Whenever I need some basic skincare or makeup, I usually go to the local perfumeries like Planet Parfum or Ici Paris XL. They carry the usual prestige brand suspects and are located on pretty much every corner in Brussels. As I get ready to leave with my purchases, a sales lady usually asks if I would like a spritz of perfume. I usually decline, but on one occasion I gamely decided to try her top choice. That’s how I met the new Dolce & Gabbana Pour Femme and spent the rest of my day trying to scrub it off.

First, a bit of a back story. Dolce & Gabbana Pour Femme has existed since 1992 as an aldehydic floral. Created by perfumers Jean-Pierre Mary and Martine Pallix (she also worked on Comme des Garcons Odeur 53), Pour Femme was the kind of high glamour fragrance with a whiff of the 1980s that you could still find in the early 1990s, and it made quite a statement.

Dramatic though it was, Pour Femme didn’t have much to appeal to the generation of perfume wearers who are used to sweeter, less assertive fragrances. Dolce & Gabbana rectified it by presenting a new version of Pour Femme–a fruity gourmand. Are you surprised?

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Santa Maria Novella launched Acqua di Colonia Alba di Seoul at the end of last year. The new fragrance from the one of the oldest pharmacies in the world was created in honor of the South Korean capital city.

The fragrance is a woody blend, with fizzy, green accents. Pine wood and oriental notes form the drydown. Available in 100ml bottles.