2012 launches: 129 posts

By a coincidence, the first time I wore The Afternoon of a Faun, the latest perfume from Etat Libre d’Orange, was to a ballet performance. I applied it earlier in the day and by the time I sat in the darkened theater it already melted into my skin. My companion leaned in and whispered, “I love the smell of theater, the mix of wood and floor polish… Oh, wait! It’s you!” And she was right, Faun smells like worn wood, or something antique and patina covered.

Created by Ralf Schwieger, the same perfumer who authored the brilliant Fils de Dieu, The Afternoon of a Faun is inspired by the ballet choreographed by Vaslav Nijinsky for the Ballets Russes. It was first performed in 1912, with Nijinsky dancing the main role. Set to the score by Claude Debussy, L’après-midi d’un faune told the story of a faun who meets and teases a group of nymphs. The erotic subtext of the plot and the archaically styled dance ran so counter to classical dance that it caused a scandal, and Nijinsky could barely escape the angry fans.

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Gardenia is the flower with the most feminine of connotations. It’s a blossom that the jazz singer Billie Holiday tucked in her hair. Its seeds give a vibrant yellow hue that the turn of the century Shanghai courtesans appropriated as a signature shade of their lingerie. More innocently, it’s the preferred flower for a prom corsage–even without water it will remain fresh and fragrant for hours. When Arquiste Parfumeur announced that its Boutonniere no.7  will be a masculine rendition of gardenia, I was intrigued.

The idea behind Boutonniere no.7 was to create a fragrance for a vignette: a group of 19th century dandies standing in the foyer of the Opéra-Comique in Paris and wearing gardenia boutonnieres on their lapel. Perfumer Rodrigo Flores-Roux received the commission to make this story come to life. Flores-Roux is a talented perfumer, but I still wondered if it’s really possible to create a realistic gardenia perfume and yet make it suitable to men?

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Aftelier Perfumes is launching a fragrance called Wild Roses. Meant as a unisex perfume it was created by Mandy Aftel and inspired by the roses she has grown in her garden. It includes notes of rose co2, heliotropin, bergamot, geraniol, m-methyl anthranilate, damascenone; apricot, Turkish rose absolute, pimento berry, p-ethyl alcohol, rose petals attar; tarragon absolute, vanilla absolute, indole, and aged patchouli.

Wild Roses perfume evokes the garden in our imagination and memory — the book of a hundred petals unfolding: balsamic, spicy, apricot, and honeyed roses, mixed with the smell of warm earth and herbs. This is the rose that exists in your mind after you have smelled so many garden roses — blush, ruby, canary, purple, crimson edged with brown, pure white, candy-cane striped — that you feel intoxicated. …For me, I knew the center of this perfume had to be the harmony between rose and apricot — no other fruit would do: I love the way that they tumble into one another, marrying the soft, warm fruit aromas with the tender florals.

Wild Roses is available as a 1/4 oz. perfume ($170), a 30 ml EDP spray ($170), a 2 ml perfume mini
($50), and a sample size ($6) at www.aftelier.com.  Via press release

Wishing that all of my US friends stay safe, dry and prepared as the storm approaches! I’m keeping my fingers crossed that everything will be ok. I’m thinking about you!

Florabotanica is a good illustration of where most big brands, even those that start out with good intentions, end up as they chase market success. The first launch by Balenciaga, Balenciaga Paris, was a transparent violet leaf composition that wouldn’t be out of place in the L’Artisan Parfumeur collection. Not surprisingly, it didn’t take off that well. People need time to appreciate something unfamiliar, and the only way to do this is to support the brand and spend resources on educating the staff. In other words, you need time, money, and some new marketing tactics, all of which are in short supply at most fragrance houses today.

So, after the perfunctory flanker to Balenciaga Paris, L’Essence, we  have Florabotanica. It was composed by perfumers Olivier Polge (who also created Balenciaga Paris) and Jean-Christophe Hérault. The inspiration behind Florabotanica is described by Balenciaga as “not just a pretty flower, but a pretty dangerous flower.” This time Balenciaga took no risks. If you find transparent roses dangerous, then yes, I suppose that Florabotanica is right on the mark. I found it just pretty and meek.

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Tom Ford must love Guerlain Habit Rouge with a passion, because we have already seen its incarnation in Private Blend Bois Rouge, and now in Tom Ford Noir. You can compare this fragrance to others perfumes in Ford’s collection or to a dozen other plush orientals, but you only need to smell Habit Rouge for everything to fall into place. From the fizzy citrus top notes to the leather, tonka bean and vanilla inlaid drydown, Tom Ford Noir wears its Guerlinade well.

But Tom Ford Noir isn’t a boring copycat; it’s polished and well-crafted–Tom Ford is known for putting plenty of money into his perfumes–with enough darkness to satisfy most fans of rich, oriental notes. Women who love Guerlain Shalimar and all things “noir” should disregard Ford’s male oriented marketing and try the new fragrance. As much as I want to say that one Habit Rouge is enough, kudos to Tom Ford for taking such a classical idea and launching it as a mainstream fragrance. In contrast to the classical but dull Tom Ford for Men, Tom Ford Noir has plenty of drama.

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