notes shanghai 2025: 5 posts

Iris is an ingredient that almost always sways me, and yet the more iris fragrances I smell, the harder it becomes to be genuinely surprised. Iris is among the most complex materials in perfumery, whether natural or reconstructed. It originates from the rhizome of Iris pallida, and its scent moves effortlessly between contrasts: violet petals and frozen roots; green buds and powdery floral softness. It is elegant and ethereal, yet anchored by a strong, unmistakable core. That is precisely why Iris Hermit by Lapot Studio felt like such a revelation when I discovered it in Shanghai. It gave me my iris ideal type when I least expected it.

What struck me immediately was the texture of the iris. Soft, but not vague. Delicate, yet not fragile. There is a beautiful opalescence about it, like the pale interior of an oyster shell, smooth, luminous, and quietly sensual. The iris is gently cushioned by light peachy nuances that add a hint of sweetness, while green accents shimmer through the composition. Notably, there is no overt woodiness anchoring the scent. Instead, the structure feels suspended, airy, and finely balanced.

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One of the best discoveries during my recent trip to China finding the vibrant indie perfumery scene. While I expected to see established brands employing famous international perfumers, the bold experiments by independent artisans came as a surprise.  One such example is Passion Chypre from L’Atelier Möbius.

L’Atelier Möbius is a small house run by a perfumer, Lorenzo, together with his wife. Passion Chypre is one of several fragrances in his collection, which ranges from florals to amber. As the name promises, passion fruit is the star of the composition. Tropical fruits can be unruly, tending to drift into overripe, even rotten territory. Here, passion fruit is huge, bold and sweet. Fruit to the power of ten.

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At Notes Shanghai, the Born to Stand Out booth was impossible to miss. A blaze of red, pop-art prints, and crowds three rows deep—all trying to get a whiff of the brand’s latest releases. I admit that I hadn’t heard of this Korean house before the fair, but a perfumer friend insisted I stop by: “They’re doing something interesting,” she said. She was right.

The founder, Jun Lim, guided me through several perfumes, but the one that immediately caught my attention was Black Crème, a new creation by Quentin Bisch. If you know Bisch’s style—those bold, ambery-woody harmonies that manage to be both extroverted and impeccably polished—you’ll recognize his hand here at once.

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Shanghai greeted me with the shimmer of rain and neon lights, and within hours of landing, I was already on stage at Notes Shanghai, a major perfume exhibition, speaking about the future of niche perfumery.

I shared a thought that stayed with me throughout the fair: the future of perfumery will belong to those who can tell stories with sincerity. The industry does not need more polished copies of Parisian classics; it needs new voices, new references, and new ways of translating memory into scent. In Shanghai, I felt as if I was watching that future take shape.

Once my presentation ended, I wandered through the exhibition hall. The first day seemed lively, even as the exhibition hall was still in the final setup stages. Brand owners spoke with visitors, indie perfumers put the final touches on their displays, buyers compared notes. The mood was relaxed, almost festive. I have been to many fragrance events, but Notes Shanghai stood out. It felt alive, spontaneous, and genuinely joyful. Every stand was like an invitation to discovery.

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I’ve always been fascinated by the way perfume travels. A vial of rose attar distilled in Kannauj might find its way to a perfumer’s bench in Kyiv, while the scent of pomelo blossoms perfuming a courtyard in Hanoi could inspire a new fragrance accord in Tokyo. The history of perfumery has always been one of exchange of ideas, raw materials, and traditions. That’s one of the main reasons I became interested in aromatics and devoted more than 20 years to studying them.

This October, I will be continuing this journey as I travel to China. I’ve lived and worked in different countries in Asia, but this is going to be my first trip to China. Before I travel to Beijing and Chengdu, I will start at Notes Shanghai 2025, the premier international exhibition dedicated to fine fragrance. From October 16–19, the West Bund International Convention and Exhibition Center will transform into a meeting place for more than 200 fragrance brands from around the world, alongside forums, cultural programs, and the live judging of the Golden Osmanthus Awards.

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