perfumery business: 17 posts

Today we have a special guest writer Lauren Salisbury. Lauren and I met as students at the IFF Perfumery Academy, and we’ve spent many hours smelling together.  A life-long lover of perfume, Lauren has worked in the fragrance industry for nearly a decade, developing fragrances for many popular brands around the globe.  She now works as an evaluator for ScentAir Technologies, Inc., and writes her blog, The Little Nose. Lauren will give you a glimpse inside a perfume lab and introduce you to a very important person–the fragrance evaluator.  

How Many Hands Touch Your Bottle of Perfume : Brief

In recent years, the media has focused on the particular talents and tasks of the perfumer, and we are fascinated. They are admired as artists, respected for their finely-tuned, highly-trained olfactory abilities and their knowledge about fragrance materials.  But few of us are aware of the perfumer’s trusted sidekick: the evaluator.  Until recently, perfumers remained completely anonymous, but today you will still rarely see mention of the evaluators in the press. Despite their work behind the scenes, not only does the evaluator help the perfumer complete the project, but also, she can significantly influence the final fragrance.

First, let me explain where the evaluator fits into the process.  When the brief, or fragrance request, arrives from the client (and by client I mean a fragrance house like Calvin Klein or Christian Dior) via the sales department, the evaluator starts her work. She reaches out to one, or several, perfumers, communicating the desired fragrance goal, as well as all the project specifications, such as the maximum cost allowed for the fragrance, material restrictions, target consumer details, and due dates.

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More on how perfume is made. The International Fragrance Association of North America (IFRANA) has recently released the first in a series of several short documentary-style films.“Designing a Fragrance: From Idea to Scent” features interviews with perfumers like Carlos Benaim, Christophe Laudamiel,  Steven Claisse and Mark Banwer. It’s a short 3 minute film that outlines how a scent concept takes shape.

Givaudan has recently launched a series of videos about their perfumery school and the way fragrances are created. The first video is a fascinating glimpse inside one of the internal perfumery academies that produce creators who design your perfumes  (International Flavors & Fragrances, Firmenich, Symrise and Mane also have their own training programs). Presented by perfumer Jean Guichard, the director of the Givaudan perfumery school, this brief video takes you into the lab and explains how students are taught.

You can also then watch Video 2: The Structure of Perfume and Video 3: Introducing Olfactive Families.

Thanks to Jessica for a link!

“Behind the Scenes at Firmenich For the Creation of AXE Excite”video fits right into my How Many Hands Touch Your Bottle of Perfume series. Harry Fremont, Frank Voelkl, and Pierre Negrin, perfumers who work for a fragrance supplier Firmenich, explain how they created Axe and lead you into the lab. You can see the way the labs are organized and observe the lab technicians at work mixing the perfume oils. In the final scene, you will see that perfumes are tested on skin–the only way to properly understand how a blend develops.

It often comes as a surprise to many people that mass market products like Axe are created by the top perfumers in the field. As does the fact that the development of these scents is a careful, detail oriented process. While Axe body sprays may be cheap and ubiquitous, the process behind creating them is anything but. The Axe projects are among the most coveted for the perfumers, and when Negrin grins proudly mentioning the win, his emotion is genuine.  The big scope and diversity of Axe also mean that a perfumer can experiment with some unexpected accords like Voelkl does with his masculine coconut-caramel twist to make Excite. Not all mass market lines are willing to take risks, but Axe is big enough to push the boundary on occasion.

Thank you, Robin, for a link!

You walk into Sephora, pass the shelves piled with makeup and find yourself in front of a wall covered with perfume bottles. You pick up the one that catches your eye, spray a blotter, put the tester back on the shelf and continue moving past the display of shiny glass vials. Perhaps you fall in love with the perfume and buy it. You bring it home, put it on your dresser and if the choice was right, the scent will now accompany you everywhere, serving as a fragrant soundtrack for your day. Perfume is such an intimate thing and its effects on us are complex, but equally fascinating is the process by which the aroma ends up in the bottle.

The overwhelming increase of new fragrance launches has robbed perfume both of its luxury status and of its mystery. The story of creators spending years crafting their masterpieces is difficult to believe when most big brands come out with a new fragrance every couple of months. The perfume houses have always been reluctant to disclose the process by which they create fragrances. In some cases, it is because the process contains some precious know-how, in others because it is simply too corporate and not mysterious enough to capture the consumer’s imagination. So how many hands touch your bottle of perfume after all?

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