Serge Noire by Serge Lutens: New Fragrance Release

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In addition to El Attarine, Serge Lutens will issue Serge Noire in July 2008, a fragrance for the export collection. Serge Noire. Serge is a type of twill fabric (in fact, French word serge is derived from Latin serica, itself from Greek σηρικος (serikos), meaning “silken”,) the finest variety of which was used for delicate linings, while the rougher weave was used for military uniforms.

The press release describes the idea behind Serge Noire in these poetic terms: “The ether of ashes… A phoenix, the mythical bird of legend burns at the height of its splendour before emerging triumphant, reborn from the ashes in a choreography of flame, conjuring the shapes of yesterday in a dance of ashes. The swirls of oriental grey enrich the twilight with depth and intensity while windswept memories hint at the beauty of transformation. An ode to everlasting beauty under cover of night’s rich plumage.”

From Serge Lutens press release.

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11 Comments

  • cara: I love Lutens fragrances! They stretch the boundaries of my imagination. Serge Noire sounds very interesting, but do you have a list of notes? June 19, 2008 at 3:38pm Reply

  • Girlsodeadly: I wonder how this stunning press release relates to olfactorily. I ‘m glad at a time everybody in the perfume industry is following the steps of Serge Lutens with their own wood, vanilla, leather and tuberose expensive niche scents, Serge Lutens isn ‘t short of imagination when it comes to dreaming up something a little out of the ordinary for his own fragrance line. June 19, 2008 at 5:50pm Reply

  • Linda: Sign me up for this one! I love the idea behind it. 🙂 June 20, 2008 at 8:24am Reply

  • chayaruchama: I always wonder how copy pairs up with sniffage…

    Very eager to smell this.
    Presentation never disappoints-
    [But I don’t wear the bottle !]
    Love to know your thoughts when you sample it…. June 21, 2008 at 8:56pm Reply

  • Marina: I adore the drawing! Just love it! June 22, 2008 at 10:28pm Reply

  • harper: oy vey.
    and it smells of…what?? June 23, 2008 at 2:05am Reply

  • moi: Good grief. When will the fragrance companies learn to quit with all the purple prose, give us a list of notes instead, and then shut the heck up? If anything puts me off from trying a scent, it’s just that kind of writing.

    That being said, let us know what you think! June 23, 2008 at 2:32pm Reply

  • Le critique de parfum: Hi, Serge Noire is an incredible dry, powdery, smoky, fireworks-like incense. Probably his most unique fragrance and the first Lutens I will ever buy for myself. Utterly beautiful, and I’m not a Lutens fan-boy 😉 June 24, 2008 at 6:42pm Reply

  • Anonymous: I have just tested Serge Noir and it is stunning. It sparkles over rather dark but transparent background and the drydown is very close to your skin. I will buy it definitely.

    Kaori June 26, 2008 at 9:46am Reply

  • diane Silver: has this been released yet? if so…where? thanks! July 22, 2008 at 11:09am Reply

  • sangkae: Just wonder when his new scents will be available in Thailand, can’t wait to try them!

    Talk abt Serge, his scents are very special, they all possess dark, sophisticated characteristics that never ceased to captivate me. I love gourmand and white florals in his line, too bad Datura Noir is not available in my country anymore and I still can’t find any samples to swap 🙁

    To anyone here who can share knowledge, I’m curious about Datura flower in perfumery but I can’t find any good info on websites. I learned that Datura flower is poisonous and is used as the hallucinogen, so how can some of the exclusive perfume brands like Serge Lutens or Keiko Mecheri create fragrances with the Datura note in them? Is it possible to extract the aroma of this flower? Or do they just study the “scent structure” of Datura and blend synthetic ingredients to imitate the scent of this flower?

    Thankx for further information 🙂 August 28, 2008 at 11:14pm Reply

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