Martenitsa for Beautiful Spring
It’s been years since anyone has given me a martenitsa, but when a Bulgarian neighbor handed me two tassels made out of red and white wool, I recognized what they were instantly. Martenitsa is an ancient Bulgarian tradition observed on the 1st of March as a way to welcome spring and good fortune. It is a kind of amulet that you wear on your clothes or tied to your wrist until you see a blossoming fruit tree or a stork for the first time in the spring. Then you tie it to a flowering tree, a custom I find charming.

You shouldn’t get a martenitsa for yourself–they’re meant to be given and received as gifts, with a wish of “Chestita Baba Marta!” (Happy Grandma Marta!) Baba Marta is a folk character with a mood as volatile as that of early spring, and the red and white colors are supposed to placate her. So here is my martenitsa to you. I wish you happiness, health and a beautiful spring.
I’m making March 1st, our wintery weather notwithstanding, with Balmain Vent Vert. It’s truly the essence of spring. What is your perfume today?
Photography by Bois de Jasmin
















