The Mixed Legacy of Francois Coty

The Chinese heritage mansion in Georgetown, the capital of Penang island in Malaysia, may not have been the most obvious place to reflect on François Coty had it not been for the perfume flacons on display. The vanity tables in the ladies’ quarters featured L’Aimant scented talcs, cream powders, soaps and colognes. Some boxes were barely touched, with the bottles still set into the artfully rumpled peach satin. That these bottles traveled from France to this Southeast Asian town in the interwar era is a testament to Coty’s marketing genius.

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The man who gave the multi-million dollar fragrance empire his name was a renegade. Decades before Estée Lauder purportedly made it acceptable for women to treat themselves to a bottle of perfume, he revolutionized the industry by breaking some of its rules. Coty cleverly matched the packaging to scents and created eye-catching designs and logos. He offered budget alternatives and scented products, from oils to creams and powders. He didn’t shy away from using new materials, and to this day, the accords he favored qualify as classics. Most of his fragrances charted new avenues in perfumery and set lasting trends.

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Serge Lutens La Religieuse : Fragrance Review

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“Whatever you do, just don’t be boring,” used to say my longtime ballet teacher. In her class, being off music and being boring were the worst crimes, because while everything else–a wrong arm position, an awkward turn or a weak jump–could be corrected through careful guidance, not listening to the music and not caring to excite the viewer spoke of more serious flaws. My teacher’s admonition flashed in my mind when I first smelled Serge Lutens La Religieuse.

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La Religieuse belongs to the collection of understated compositions from the master-duo, Serge Lutens and Christopher Sheldrake. It’s in the same polished and well-mannered corner as Nuit de Cellophane, Un Lys and Sa Majesté la Rose. If you want a pleasant fragrance that doesn’t try too hard, the type of perfume that sales associates call an “office scent”, it’s a good choice. If you want a soft, fluffy jasmine, La Religieuse will also hit the spot. But if you come to Serge Lutens to be thrilled and surprised, then you might want to pick another magic carpet ride.

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Licorice and Anise Perfume Notes

Elisa’s guide to fragrances with licorice and anise notes.

In my day, bringing black licorice candy to school would win you no friends on the playground. Count me among the nine out of ten kids who found the taste of Good & Plenty absolutely repulsive. We looked at the one boy who wanted all the black jelly beans with horror.

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Perhaps, as with coffee and hard liquor, we appreciate these tastes extra much as adults because their appreciation came hard-earned. I still don’t buy and eat black licorice, but I’ve come to enjoy the taste of licorice in other forms – licorice tea, roasted fennel, Italian sausage, and so on. And as it happens, I adore the scent of licorice in perfume.

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Divine Spirituelle : Perfume Review

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Divine is a perfume brand from the region of Dinard in the north of France. It’s niche in terms of distribution, which is pretty much only the Dinard shop in Brittany and a couple of online retailers, but if your definition of niche is avant-garde and quirky, then Divine doesn’t fit. The collection is classically themed and understated. What makes Divine such an appealing brand is quality and polish. Nowhere is it more obvious than in its latest release, Spirituelle.

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Created in collaboration between Divine’s founder Yvon Mouchel and perfumer Richard Ibañez, Spirituelle is a rose. If you use perfumery jargon, an oriental rose, which merely means a rose laced with spices and incense. Since rose has a perfect affinity with dark, rich notes, there is nothing particularly unusual about Spirituelle’s theme. It hints at its sultry personality, but it’s still understated and soft. The allure of Spirituelle unfolds when lulled by its mild charms, you wear it to the office and suddenly, in the middle of another long, stressful day, find yourself wrapped in layers of petals and amber. It lingers for many hours on skin, changing ever so slightly, but every facet, every layer of it is delightful.

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Fragrances of the World 2015

Perfume expert Michael Edwards has released an updated version of his guide, Fragrances of the World. “My first guide book in 1984 listed just 38 new fragrances,” says Edwards. Meanwhile, the 2015 edition includes 8,000, with 1,500 new additions. As he explains, “The book organises perfumes into 14 fragrance families – including Woods, Oriental, Floral, Fruity and Citrus – and even more subfamilies from which to choose.  Refreshed weekly the online databank provides current and up to date details on new launches, while the annual guide book is an iconic sales tool with current and historic references at your fingertips.”

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The book is intended as a guide for retailers and it lists the fragrances sold today. It also contains discontinued, iconic and limited edition fragrances. The listings are indexed by gender and brand for ease of reference. The book is available at www.fragrancesoftheworld.com, $210 (a coupon code FOTW15 for a 10% discount is valid before the end of March.) Via press release

In other book releases, indie perfumer Mandy Aftel has recently published Fragrant: The Secret Life of Scent. It also includes a smelling kit of essential oils such as cinnamon, mint, frankincense, ambergris, and jasmine.

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