At Notes Shanghai, the Born to Stand Out booth was impossible to miss. A blaze of red, pop-art prints, and crowds three rows deep—all trying to get a whiff of the brand’s latest releases. I admit that I hadn’t heard of this Korean house before the fair, but a perfumer friend insisted I stop by: “They’re doing something interesting,” she said. She was right.

The founder, Jun Lim, guided me through several perfumes, but the one that immediately caught my attention was Black Crème, a new creation by Quentin Bisch. If you know Bisch’s style—those bold, ambery-woody harmonies that manage to be both extroverted and impeccably polished—you’ll recognize his hand here at once.

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I’m delighted to announce a new online seminar dedicated to one of my favorite flowers—osmanthus. It’s a completely new course based on my recent research and studies of this unique perfume note.

During this 1.5-hour class, we’ll explore osmanthus in all its beauty and complexity. Together, we will:
• Learn how osmanthus is processed and what to look for perfumes with this note  
• Train our noses through guided smelling exercises
• Learn how to detect notes and identify accords in perfumes
• Practice different techniques for scent analysis and memorization
• Discover the most beautiful osmanthus perfumes I’ve encountered—including many new creations I smelled during my recent trip to China
• And, as a special treat, I’ll share a recipe for osmanthus honey I learned from a tea maker in Hangzhou. Can be used for other flowers.

I’m preparing a trip to Ukraine, and I’m raising money to buy art supplies for Kyiv’s Children Art School. The proceeds from this seminar will support that initiative.

This is brand-new content, distinct from my previous osmanthus classes. It reflects the latest discoveries and insights from the vibrant contemporary perfumery scene I experienced in China.

If you love flowers, perfumery, or simply want to refine your sense of smell, this class will be an inspiring and sensory journey.

Duration: 1 hour 30 minutes (live on Zoom)
Price: €65 per participant
Small class size to keep it interactive
Date: November 15, 2025, Saturday, 12:00-13:30 EST/18:00-19:30 CET
Replay available for registered participants (on request)

SOLD OUT

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Shanghai greeted me with the shimmer of rain and neon lights, and within hours of landing, I was already on stage at Notes Shanghai, a major perfume exhibition, speaking about the future of niche perfumery.

I shared a thought that stayed with me throughout the fair: the future of perfumery will belong to those who can tell stories with sincerity. The industry does not need more polished copies of Parisian classics; it needs new voices, new references, and new ways of translating memory into scent. In Shanghai, I felt as if I was watching that future take shape.

Once my presentation ended, I wandered through the exhibition hall. The first day seemed lively, even as the exhibition hall was still in the final setup stages. Brand owners spoke with visitors, indie perfumers put the final touches on their displays, buyers compared notes. The mood was relaxed, almost festive. I have been to many fragrance events, but Notes Shanghai stood out. It felt alive, spontaneous, and genuinely joyful. Every stand was like an invitation to discovery.

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Have you ever dreamed of working in perfume, but had no idea where to begin?
Or wondered how fragrances are actually made, who creates them, who decides what they smell like, and what happens between an idea and the bottle on the shelf?

By popular demand, I’m running a 90-minute live class that opens the door to the perfume industry, from an insider’s perspective but made for those starting from the outside.

SOLD OUT 

I trained at IFF as a perfumer under Sophia Grojsman, one of the legendary creators of modern perfumery, and I’ve spent over 20 years working in the fragrance world — from formulation and evaluation to writing and education. I’ve worked with nearly all major supplier companies and today, I teach perfumery at ISIPCA, the leading perfume school in Versailles.

Through this class I want to share what I’ve learned about how the industry truly works and how you can find your own path into it.

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What’s your idea of leather? Ever since my perfumery student days, I’ve associated it with the green-dark paradox of iso butyl quinoline—or perhaps the horse-sweat pungency of cresols. I’ve tried many leather perfumes, but Ganymede redefined what a leather fragrance could be. Created by Quentin Bisch for Marc-Antoine Barrois, it replaces smoke and darkness with light and air. The result feels both ancient and futuristic.

The first impression is mandarin peel tinged with saffron—a brightness so sharp it seems to refract. Then comes the abstraction of leather: smooth, mineral, almost tactile in its absence. The familiar warmth is replaced by a sense of polished stone.

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