Perfume Trends: 57 posts

Frankincense, the subject of my recent article and video, is on my mind again. Today I would like to reply to a request for fresh and bright incense fragrances that can be worn during warm weather.

Frankincense is a chameleon of a note, and it can evoke different impressions depending on what other ingredients are used in a composition. In general, if you’re looking for a fresh incense blend, consider fragrances with green, leafy and citrus notes. If you’re after a dark, smoky incense, search for notes like benzoin, tonka bean, Peru balsam, amber and guaiacwood.

Fragrances mentioned in the video:

Aedes de Venustas Copal Azur

Comme des Garçons Zagorsk

Hermès Un Jardin sur le Nil

More on the subject of incense: why the supplies of frankincense are fragile and which brands source sustainably.

What unconventional fragrances do you prefer during summer? What are your favorite incense perfumes?

My original article on this topic was published in FT’s magazine, March 2016 issue, but the topic is as relevant as ever so I decided to continue the discussion here.

The world of perfume press releases is one in which Edward Said never wrote “Orientalism”.  Odalisques lounge in the incense-scented harems of marketers’ imaginations. The Mughals are still ruling India, and the Arabian Desert is a vast expanse of golden sands populated with handsome explorers—not an oil well in sight. There is even a fragrance family called “oriental.”

The term is misleading and vague. The Middle East and North Africa have old and sophisticated fragrance traditions, but the average oriental one might come across at Harrods has little to do with their classical forms. This family of French perfumery grew in tandem with other 19th-century developments in society, economy and art. As Ingres painted his erotic ideals in a harem setting, perfumers used heavy, rich notes like balsams, vanilla and musk to fashion their fantasies of the east. The fascination lingered well into the 20th century. Guerlain Shalimar was created in 1925, but it reprised all the hallmarks of the genre—opulence, warmth and an exotic backstory.

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If you’ve ever been confused by a term “matières nobles” or “noble materials” in a perfume marketing description, I have a video for you. These materials are so called, because in classical French perfumery, they are renowned for their expense and know-how required to produce them. These materials typically include floral essences such as rose oil, rose absolute, jasmine absolute, tuberose absolute, etc. The term should be taken with a grain of salt, because just because a press release mentions “matières nobles,” there is no guarantee that they’re present in a discernible amount or that they are “noble” indeed. Natural essences also have quality categories.

In the video, I describe the history of the term and then mention the materials that are valued by perfumers. To explain how they are used in a fragrance formula, I will use the following perfumes as my examples:

Serge Lutens A La Nuit
Chanel No 5/Jean Patou Joy
Etat Libre d’Orange Rossy de Palma
Acqua di Parma Iris Nobile
Frédéric Malle Une Fleur de Cassie
Comme des Garçons Wonderwood

Any materials that you particularly like in fragrances? What note mentioned in descriptions tempts you to try a fragrance?

The more I delve into perfumery, the more the subject of fragrance classics fascinates me. Although when it comes to my day-to-day choices I still wear many fragrances from niche brands, I reach for classics when I want to experience the scent of another time, a glimpse of another era or simply to take myself out of my routine. For this reason, classics remain among my staples. What’s more, all of the recent top-selling fragrances lists from the US, France, Germany and Italy feature classical fragrances like Guerlain Shalimar, Chanel No 5, and Christian Dior Eau Sauvage.

Not everyone, however, is enamored with classics. Some people find them old-fashioned. Some think that they are too demanding or that they don’t fit their lifestyle. Can you wear Chanel No 19 while cleaning your flat? Or don Mitsouko for a supermarket run? While as I’ve said many times before, you need not like the classics, giving them a chance will benefit your understanding of perfumery. Another important consideration is that classical ideas are often reused in niche fragrances, so instead of paying the niche prices, you can find the same thing–and often of much better quality–from the original source.

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The discovery of ionones gave modern perfumery a distinctive violet inflection. In the first article on this topic, I’ve described how ionones were discovered, what was significant about them and how they were used in classical perfumery. Today, I would like to talk about contemporary fragrances.

The fragrances mentioned in this episode include

• Bulgari Eau Parfumeé au Thé Vert
• Olfactive Studio Violet Shot
• Miller Harris Violet Ida
• The Different Company I Miss Violet
• Chanel Misia

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