Perfume Reviews: 873 posts

Who could have predicted that one of the greatest perfumes of the 20th century would be a rejected green tea accord? Bvlgari Eau Parfumée au Thé Vert was originally created by Jean-Claude Ellena for Christian Dior, but at the last moment, the house decided on what is now Fahrenheit. A number of fragrance houses also shook their heads, until the Italian jeweler Bvlgari took a gamble on Ellena’s mod. The rest is history.

Today, despite its young age, a mere 23 years, Eau Parfumée au Thé Vert is in the pantheon of perfumery classics for its laconic composition and distinctive character. The theme invites plenty of variations and none have been more interesting than Bvlgari’s own. The green tea note can be embellished with orange blossom and bitter herbs (Eau Parfumée au Thé Blanc), pepper and fig (Eau Parfumée au Thé Rouge), or, as is the case with the latest sequel, Eau Parfumée au Thé Bleu, iris and lavender.

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Soliflorals, fragrances based around a single flower, have a school-marmish reputation. Orange blossom and tuberose have been made trendy (Jo Malone Orange Blossom) and chic (Frédéric Malle Carnal Flower), but the idea of wearing a straightforward rose or lavender perfume still doesn’t excite many women. One might as well ask them to don an apron over a house dress and host a tupperware party. Carnation perfumes fare worst of all. Take a look at any consumer survey at fragrance marketing departments, and you’ll see all sorts of derogatory adjectives next to this classical note–“dated,” “fusty,” “old-fashioned,” or the ultimate insult, “boring.”

This is a shame, because it means that those of us who love carnations for their opulent spicy scent get a short shrift. I’ve collected a number of classical carnation perfume bases (mixtures of natural and synthetic notes that are used as building blocks in fragrance compositions) and have been on a permanent quest to find as many interesting carnation perfumes as I can. L’Artisan Parfumeur reissued Oeillet Sauvage just in time for my mission.

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Elisa takes a look at Byredo.

Is there anything new or interesting left to do with orientals? You’d be forgiven for thinking “I doubt it.” They’ve been around since at least the late 19th century, and their popularity hasn’t waned; we’ve probably seen thousands of variations on the basic structure of perfumes like Coty L’Origan and Guerlain Shalimar. But perfume will always surprise you – Thierry Mugler Angel came pretty late in the game (1992) and introduced a totally new idea to the oriental genre.

Byredo’s Seven Veils is one recent perfume that completely subverted my expectations. The name refers to the biblical story of Salome’s “Dance of the Seven Veils” – an orientalist version of the striptease – and it’s fitting, because the perfume unfolds in layers. It opens with a classically rooty iris note, a big whoosh of raw, starchy carrots – which is, frankly, exactly the kind of thing I usually dislike. But I stuck with it, and within ten minutes I knew it wasn’t just another chalky iris soliflore. Rather, Seven Veils is a boozy oriental with a spicy root-vegetable twist.

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Roses have been on my mind a lot lately, and not simply in the form of rose jam and rose tea. I received a small challenge to compile a list of fruity rose perfumes for a project, and the trail behind me has been rose scented for the past two weeks. It was a challenge, because rose paired with fruit is such a common pairing that any comprehensive list means hundreds of fragrance tests. Why so? Rose essence naturally contains many nuances reminiscent of raspberries, strawberries, red currants or apples, depending on variety. Highlighting them with richer fruity notes makes for a harmonious blend.

Harmonious is fine, of course, but how do you make it distinctive? This is the question I’ve posed often when testing fruity roses, and in particular, the latest from Guerlain, Aqua Allegoria Flora Rosa. The conclusion I’ve reached is that it’s possible if the perfumer wants to go big, bold and glamorous (think Frédéric Malle Lipstick Rose with its dark raspberry) but more complicated if the aim is lightweight and pretty. Flora Rosa is all air kisses and smiles, a charming blend of red currants and pink roses.

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Terry de Gunzburg is the kind of person I admire. She quit a career in medicine to train as a makeup artist, and thanks to her vision and dedication to quality, she has become so successful that she’s regularly called the Steve Jobs of makeup. Sounds odd, except that many of the cosmetics she launched have remained best sellers for decades, such as the famous Touche Éclat, a highlighter-concealer pen she created for Yves Saint Laurent. When she announced a perfume line two years ago, I prepared for fireworks.

But the first launch was disappointing, proving that a lot of money doesn’t instantly translate into great perfume. The names of the fragrances, Rêve Opulent, Parti Pris, Lumière d’Epices, Ombre Mercure and Flagrant Délice, were more memorable than the scents themselves. (After I wrote this article, I realized that de Gunzburg now has 12 perfumes in its collection, including the ubiquitous Oud.) The problem is typical of niche brands—the lack of editing.

Two subsequent launches, Rose Infernale and Rouge Nocturne, also lack editing—why have two similar oriental roses?—but here, the rose lover in me tells the pedant to be quiet and just enjoy the ride. And I do. Rose Infernale, in particular, is a striking fragrance, and I’m addicted to its dark roses smoked over incense and sandalwood.

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