New Perfume Launches: 168 posts

You never know what you’ll get with Guerlain’s Aqua Allegoria fragrances. Some of them are fascinating and quirky like Pamplelune and Herba Fresca and others are unexpectedly bland like Lemon Fresca and Tutti Kiwi.  Limon Verde, with its promise of the Brazilian drink, caipirinha, blended with creamy fig should have been squarely in the first camp, but in the end, it’s neither surprising nor interesting.

The first sign of trouble with Limon Verde is its razor sharp green accent. It is there to shore up the lime, but I can’t shake off the paint thinner association that some intense leafy notes have. A delicious lime, zesty and bittersweet, stands no chance and surrenders.

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Even for the accomplished perfumer, re-orchestrating a classic is a formidable task. Not only does the new version have to respect the original spirit, it needs to add a new, distinctive twist. In addition, it must also follow current regulatory stipulations on the use of ingredients, be on budget and make sense within the brand’s DNA. No wonder most remakes fall short of such high expectations.

Hermès is a more respectful brand than most others of its heritage, but I was nevertheless skeptical of the proposition to rework their classics, which include such legends as Caléche and modern gems such as Hiris. The consolation was that  the new versions redesigned by in-house perfumer Jean-Claude Ellena would live alongside the originals. The first in the series was Bel Ami Vétiver, which reinterpreted the leather chypre from 1986.

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Although I make accords of various materials as part of my work, they’re not what I would call “perfume.” Most of them are meant to explore combinations of specific ingredients or to showcase a raw material. Even so, I often return to some of my favorites well after the project is over to add a little touch here or there. Imagine how much more tempting it must be for a perfumer to revisit her creations down the line, but also more frustrating, since loyal clients don’t want their fragrances to change.

For indie perfumer Vero Kern the solution was to present Rubj, Mito, Kiki and Onda, the quartet that makes up her Vero Profumo collection, as three different concentrations–Eau de Parfum, Extrait de Parfum, and now Voile d’Extrait. As I quickly discovered, they could easily be different perfumes, and so I’ve waited with anticipation for Les Voiles d’Extrait.

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Aerin, the lifestyle brand of Aerin Lauder, recently presented five fragrances: Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine and Evening Rose. So what can you expect from the collection? Each fragrance is built around a distinctive theme and painted with delicate, pastel tones. The word that comes to mind is tasteful.

At first, I was a little disappointed to find such mild-mannered blends, but the more I wore the perfumes, the more the collection made sense as the scent equivalent of pret-a-porter. Wearing these perfumes is like slipping into a cashmere dress or silk camisole, a garment that may not look flamboyant but that makes you feel wonderful. The perfumes are not dramatic, to be sure, but they are a pleasure to wear.

While the perfumes don’t come cheap, Lauder didn’t skimp on high-grade materials when making Aerin’s collection. For instance, Evening Rose contains beautiful rose absolute and Amber Musk features a particularly luscious musk note. Overall, it’s a good fit with Aerin Lauder’s understated aesthetic and emphasis on quality. But if you want haute couture drama and panache, you’ll probably have to look elsewhere.

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Elisa questions whether Estée Lauder’s Modern Muse can be her inspiration.

I am a longtime fan of the Estée Lauder lineup. The first perfume to take my breath away was White Linen – my grandmother wore it, and one day (I was 12 or 13) she let me use a dab of the lotion from her purse. The scent rushed up at me like a blast of cold air, snow blowing into a hot room from an open window. I stood there smelling my hands in awe.

Years later, when my interest in perfume turned to full-blown obsession, Estée Lauder was one of the first lines I was drawn to return to. I bought a small bottle of White Linen, and others followed. I now own upwards of ten Lauder perfumes. With this many hits, of course I pay attention when they announce a new release, even if the marketing is suspicious. (Their first “major launch” since Beyond Paradise? What happened to Sensuous?)

From the get-go, Modern Muse smells very Estée Lauder – fresh, feminine, floral, and bright, pretty in a grown-up way, without the over-sugared sweetness of so many recent launches. There’s a crisp, leafy-green top note and a touch of juicy citrus, more like tangerine than dry, tart bergamot. These effects are layered over what the press materials call “dewy petals” – and yes, there is a petal-like feel to the floral accord, a white bouquet of lily, with its distinctive waxy, vanillic notes, plus raspy jasmine and orange blossom.

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