guerlain: 93 posts

With the start of summer it seems natural to reach for a cologne. This style of fragrances based on citrus is uplifting and bright, and wearing a cologne is a low-commitment affair since it lasts on skin for only a few hours, leaving behind a memory of freshness. Of course, these days there are many different colognes, some promising an all-day citrus blast and others treating the most un-cologne-like notes like sandalwood, roses and musk in the style’s gossamer lightness. For my part, I recommend visiting three classics from Guerlain: Eau de Cologne du Coq, Eau de Fleurs de Cédrat and Eau de Guerlain.

Not only does the trio offer a range of styles, it gives a great overview of the house’s signature and the way it evolved over time. The fragrances were created by three perfumers representing different generations of the Guerlain family–Aimé Guerlain with his fin-de-siecle sensibilities, Jacques Guerlain renowned for his technical mastery and Jean-Paul Guerlain, the renegade. One need not have all three colognes in one’s wardrobe, but each is distinctive enough to be worth comparing.

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1917 was the year when the Bolshevik Revolution took place. It was also the year when another revolution happened. It wasn’t bloody, its scale was small, but for the history of perfumery it was as galvanizing as the events in Russia for the rest of the world. This revolution was the creation of Chypre by François Coty. The name Chypre referred to the island of Cyprus, which had been famous for its fragrant moss since antiquity, and while chypre-style fragrances, warm and moss-laden, were popular long before Coty’s creation, his Chypre of 1917 was different.

For one thing, Coty wasn’t afraid of making bold statements. To give a heavy note of oakmoss radiance, he used a novel aroma-chemical called isobutyl quinoline. Pure, it smelled pungently of leather and burned rubber, but when used as part of an accord with bergamot, dry woods and moss, its effect became sensual and luminous. Coty then increased the proportion of green notes and added a delicate floral twist. Chypre evoked the Mediterranean sea breeze and lemon orchards and reminded you that even on the most sunlit of days, shadows are present. Dark leather and inky moss provided the dramatic contrast in his composition.

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Who is afraid of perfume classics? Classical perfumery often elicits two different reactions. There are those who worship at the altar of Guerlain Mitsouko and define the tastes of others by their reactions to Jean Patou Joy or Chanel No 5. Frankly, if Joy were the last perfume available in this world, I wouldn’t wear it, and I enjoy No 5 more on others than on myself. But this is not the point. Classics weren’t created the way perfumes are today–they weren’t meant to be crowd pleasers, they weren’t tested on groups of women from New Jersey* to determine their appeal. They reflect their time and place, and it’s perfectly fine to decide that one doesn’t care for Mitsouko or Hermès Calèche.

And then there are those who think that classics are old-fashioned, outdated or simply too difficult to wear. I agree that classics mirror their time and fashion bubble, but that can be their very appeal to some. Dismissing classics altogether is also a mistake, because this style of fragrance is still current and exploring it can be enjoyable. For instance, expensive niche lines like Tom Ford are known to be inspired–and strongly at that–by classics.  So, one could pay  niche prices or find a similar perfume among the more affordably priced lines.

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Red always draws my attention–fabric, autumnal leaves, lipstick, the lacquer of Japanese bowls or perfume. Yes, perfume can also be red.

The impression of red in fragrance is subjective the way synesthesia tends to be, but Guerlain Nahema is a perfume that makes me feel as if I’m enveloped in layers of crimson silk. The effect comes from the combination of rose essence and the damascones, aroma-materials with the aroma of rose jam and stewed apples. This accord alone has a lipstick red hue, but paradoxically it comes across as even more saturated against the background of green citrus and hyacinth. Reds often stand out best against contrasting colors, and this is the case with Nahema.

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Mint plays a curious trick on our senses.  Menthol, the main component of mint essence, triggers the cold-sensitive TRPM8 receptors found in the skin – a phenomenon that is responsible for the icy burst one experiences when eating mint candy or drinking a mint julep. Even a sip of hot Moroccan mint tea on a balmy day will produce the same cooling effect. In the realm of perfumes, you can try Guerlain Herba Fresca.

Herba Fresca has been around for a while, and I don’t even remember the first time I tried it. I only recall enjoying its uplifting freshness and green notes. It’s not a complicated perfume and it holds few secrets. From the burst of verdancy and citrus to the soft musky chords in the drydown, it’s a straightforward blend. But what it lacks in complexity, it makes up for in its vibrant character. It’s refreshing in the summer and rejuvenating in the winter.

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