perfume lover’s travels: 4 posts

Summer is the season of movement. As many of us travel, whether across countries or just to the next neighborhood, I’d like to offer a different way to mark the journey: not with photos or souvenirs, but with scent.

For years, I’ve made it a habit to map a place by its smells. This practice has changed how I travel. It slows me down. It sharpens my attention. And later, when memory fades, recalling scents brings everything back with astonishing clarity. I only have to imagine the honeyed aroma of orange blossoms to transport myself to Marrakesh. This memory then pulls on another one, and I delve into the fragrances of sun-warmed clay in a small oasis town, stone-roasted bread, and effervescent Moroccan cumin. In my mind, I travel again, going further and further.

Scent is the most ephemeral souvenir, but also the most faithful. Here’s how to begin building your own olfactory map.

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Perfume can inspire wanderlust as well as satisfy it. I can’t count the number of times I’ve planned my vacations around the harvest period for rose, lavender or jasmine, and fragrances have taken me on many journeys to meet those who grow aromatic materials or those who distill them into essences. At the same time, perfumes can be effective at satisfying wanderlust, as I have confirmed over the past few months.

It’s not surprising that scents and memories have a strong link. Olfactory impressions are processed in the same part of the brain that’s responsible for emotions and memories, the limbic system, and for this reason, memories generated by smells are particularly bright and distinctive. While it takes a very specific combination of aromas and other sensory impressions to plunge you back into a certain time of your life, perfume nevertheless can be a good way to armchair travel.

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Some scents have the flying carpet effect on me. I only need to put a few drops on my skin and I feel that I’m in another place. It might be a place that I visited, but most of the time it’s about a fantasy. In my new FT column, Scents with A Sense of Place, I explore how fragrances can transport us out of our usual routine and take us on a journey. I use the example of several favorite fragrance, including my recent coup de coeur, Chanel Paris-Deauville.

The art of perfumery is about creating illusions. When we explore scents, it’s best to forget about the brand, bottle shape and perfume name, and focus on what the aromas tell us. For one person, Etat Libre d’Orange Jasmin et Cigarette is a smoky jazz club, while for another it’s an Indian temple filled with incense smoke and flower garlands. The only thing that matters is whether a perfume creates a vision one wants to experience again and again. To continue reading, please click here.

What about you? What perfume do you reach for when you wish to satisfy your wanderlust?

Provence is awash in wisteria. It cascades down every arbor and hugs every stone arch. Its racemes ranging in color from crushed Concord grapes to lavender ice cream tumble from the roofs and hang like Christmas ornaments from the cypress trees. Wisteria smells of orange blossoms, honey and tangerine peel. It leaves me intoxicated. Or perhaps, it’s simply Provence at springtime.

Wisteria and Provence by Anna Kozlova, a marvelous photographer who captured the experience of The Art of Perfume course. More stories and photos to come.