costume national: 1 post

So Nude is the latest fragrance from Costume National, the design house that previously issued the popular Scent, Scent Intense, Scent Gloss, and 21.  So Nude is authored by none other than Dominique Ropion, creator for the epic Frédéric Malle Carnal Flower.  Since both So Nude and Carnal Flower trade heavily on tuberose, I was curious to see how Ropion would interpret this white-floral note for Costume National.

According to marketing copy, So Nude has quite a big mission ahead of it.  The model in the black-and-white ad is topless and has an almost confrontational gaze.  The marketing copy explains:  “The name of this new opus expresses quintessence, transparency and contours taken to their zenith, an absolute femininity. Infinitely passionate, the fragrance represents a woman who embodies total justness.”  An interesting use of the word “justness,” and I sort of wish they had said “righteousness” instead, but I’ll let it slide.  The copy goes on to say this woman is, “A modern icon, her allure is so timeless, so feminine, so natural, so chic…so nude. Nude is she, today and forever… timeless, direct, true. Her elegance and grace come from the inside.”

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