Artists & Perfumers: 106 posts

“We smell with our mind. Your mood affects the way you smell. The French verb sentir, ‘to smell’, also means ‘to feel’. Smells change our moods. It’s no good if you’re tired. You must be intellectually fresh,” said the late International Flavors & Fragrances perfumer Bernard Chant.

Chant was the creator of Clinique Aromatics Elixir, Estee Lauder Azuree, Parfums Gres Cabochard, Ralph Lauren Lauren, Aramis, and many other perfume classics. I love this quote, because it applies equally well to the professional perfumers’ work and enjoyment of scents in general. Creating fragrances is about the imagination, the ability of the creator to capture an abstract idea–dew covered orchids, a walk along the beach, a childhood memory–in a drop of liquid. For this reason, some perfumers resent the term “nose,” which reduces their work to a mere technique.

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Today we have a special guest writer Lauren Salisbury. Lauren and I met as students at the IFF Perfumery Academy, and we’ve spent many hours smelling together.  A life-long lover of perfume, Lauren has worked in the fragrance industry for nearly a decade, developing fragrances for many popular brands around the globe.  She now works as an evaluator for ScentAir Technologies, Inc., and writes her blog, The Little Nose. Lauren will give you a glimpse inside a perfume lab and introduce you to a very important person–the fragrance evaluator.  

How Many Hands Touch Your Bottle of Perfume : Brief

In recent years, the media has focused on the particular talents and tasks of the perfumer, and we are fascinated. They are admired as artists, respected for their finely-tuned, highly-trained olfactory abilities and their knowledge about fragrance materials.  But few of us are aware of the perfumer’s trusted sidekick: the evaluator.  Until recently, perfumers remained completely anonymous, but today you will still rarely see mention of the evaluators in the press. Despite their work behind the scenes, not only does the evaluator help the perfumer complete the project, but also, she can significantly influence the final fragrance.

First, let me explain where the evaluator fits into the process.  When the brief, or fragrance request, arrives from the client (and by client I mean a fragrance house like Calvin Klein or Christian Dior) via the sales department, the evaluator starts her work. She reaches out to one, or several, perfumers, communicating the desired fragrance goal, as well as all the project specifications, such as the maximum cost allowed for the fragrance, material restrictions, target consumer details, and due dates.

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This year two formidable classics celebrate their sixtieth anniversaries. Robert Piguet Fracas (1948) will turn 65, while Estée Lauder Youth Dew (1953) will mark its 60th year. These remarkable fragrances elicit strong emotions and inspire us even today. Youth Dew set the trend for rich orientals, while no tuberose perfume can be spared a comparison with Fracas.

These perfumes are also notable because they were created by two of the first female perfumers: Germaine Cellier and Josephine Catapano, respectively.  The perfume industry of the 1940s and 50s was a boy’s club. In 1947, Donald William Dresden wrote in his article, The Twenty “Noses” of France, “Only a few people have the supersense of smell necessary to become a Nose—for reasons known only to Noses themselves, no woman has ever had it…” Dresden, reporting for the New York Times, simply reiterated what he heard around Grasse, France, the main perfumery hub of those days.

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It’s with much sadness that I share the news of perfumer Guy Robert passing away on Monday, May 28th. Whether we are talking about Mr. Robert’s ravishing Christian Dior Dioressence or opulent Amouage Gold, sassy The Pink Room Parfum Pour Toi or glamorous Hermès Calèche, Mr. Robert’s fragrances are what French perfumery calls “grand parfums,” perfume symphonies. Mr. Robert’s creations also include Hermès Equipage, Doblis, Madame Rochas, Monsieur Rochas, Gucci Pour Homme (1976), The Pink Room Parfum No 1, Parfum Gres Chouda, among many others. It’s an impressive portfolio that reveals Mr. Robert’s creativity and imagination. “You need an orchestra to play a symphony, but you can make great music with just a flute,” he would say, and his perfumes, even at their simplest, have numerous layers and sing in perfect harmony.

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