Lavender: 15 posts

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Replace Alain Delon with Johnny Depp, add a generous dose of Bleu de Chanel in the mix, shorten the name–and voilà, a new bestseller in the making. Although this kind of launch often strikes me as lazy, its make a lot of marketing sense. Sauvage banks on the impressive heritage accrued by its predecessor Eau Sauvage, and what it lacks in originality it makes up with presence. If you complain that perfumes don’t last on you, then look no further. Sauvage will not leave you alone.

On the other hand, those who would like complexity and interesting stories should take to other pastures. Sauvage offers neither. It’s fresh, bright and radiant, with a pearly toothed Colgate commercial in a perfume bottle. I predict that we will smell many similar fresh-enough-to-disinfect accords in other fragrances in the coming months.

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Who could have predicted that one of the greatest perfumes of the 20th century would be a rejected green tea accord? Bvlgari Eau Parfumée au Thé Vert was originally created by Jean-Claude Ellena for Christian Dior, but at the last moment, the house decided on what is now Fahrenheit. A number of fragrance houses also shook their heads, until the Italian jeweler Bvlgari took a gamble on Ellena’s mod. The rest is history.

Today, despite its young age, a mere 23 years, Eau Parfumée au Thé Vert is in the pantheon of perfumery classics for its laconic composition and distinctive character. The theme invites plenty of variations and none have been more interesting than Bvlgari’s own. The green tea note can be embellished with orange blossom and bitter herbs (Eau Parfumée au Thé Blanc), pepper and fig (Eau Parfumée au Thé Rouge), or, as is the case with the latest sequel, Eau Parfumée au Thé Bleu, iris and lavender.

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Burberry has done all it could to sink Brit Rhythm for Women. The awkward name, the cliched marketing lingo of sexy, rock-n-roll, and edgy, and its place of honor as the nth flanker to Brit don’t inspire much excitement. This is a shame, because Brit Rhythm is a sophisticated, quirky lavender wrapped in peony and sheer amber. It’s the most interesting and distinctive fragrance in Burberry’s collection, although you’d never guess so based on its bland trappings.

If your idea of elegance is casual and understated, Brit Rhythm will be a good fit. At its core is a complex lavender accord, a brave choice for a feminine perfume. A common presence in masculine colognes and skin care products, lavender has acquired a staid and dull reputation. That lavandin, a harsher, brasher note, is often used instead of real lavender doesn’t help matters either.

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In my new article for the Financial Times Magazine’s fragrance column, The Best Lavender Perfumes, I talk about some of my favorite lavender blends as well as fragrances that use lavender notes.

Lavender is a much misunderstood perfume ingredient. “Too simple” is a common response from many who’ve long associated it with aftershaves and soaps. Among perfume materials, lavender may not have the femme-fatale allure of jasmine or tuberose, but in terms of versatility, the essence of its tiny violet flowers often outranks more exotic blooms. It can be found in fragrances from all corners of the perfume map. Please read the rest by clicking here.

Climate change and the spread of disease are creating pressures for the production of lavender in France, and I also touch upon this issue in my article.

If you have favorite lavender perfumes, I would love to hear what you enjoy and wear. 

Photo via FT