New Perfume Launches: 168 posts

“The fragrance of magnolia is pure happiness,” said a friend of mine from Alabama. To her, the scent of magnolia meant the lazy days of summers, white sandy beaches and picnics on the grass with ice cold watermelon, crab cakes and banana pudding. Much later when I myself had a chance to visit the American South, I pulled down a heavy magnolia branch and leaned into a large white blossom. It smelled of melted lemon ice cream and green, not yet opened roses. I was drunk on the perfume of magnolias all summer long.

This heady, radiant aroma was likewise spellbinding for the Australian floral designer Saskia Havekes and two perfumers, Sandrine Videault and Michel Roudnitska. Havekes decided to capture all facets of magnolia and gave the perfumers carte blanche to create their Magnolia Grandiflora. Although both fragrances aim to give a realistic rendition, their creators leave enough of their own fingerprint and imagination. But they also reveal what a challenging subject they’d been given. The sunny radiance of magnolia is not easy to capture in a perfume bottle.

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Atelier Cologne’s challenge is to take the citrus cologne idea and spin it into several guises–rose, patchouli, iris, vetiver, and even leather. The most successful variations, on the other hand, are the brand’s perfumes that dance around the classical citrus but smell modern and distinctive. Orange Sanguine does the seemingly impossible with its long lasting juicy orange, and now Cédrat Enivrant reinvents the bitter lemon.

Citron, cédrat in French, is a large fruit with tart flesh and sweet, edible peel. It smells like lemon peels crushed with dry Mediterranean herbs and a handful of cherry blossoms. In comparison, the ordinary lemon is downright boring. For Cédrat Enivrant, perfumer Ralf Schwieger took the floral citron and accented it with enough lime and basil to give his fragrance an instant bracing effect. It’s as if you had crushed  lemons and limes for a pitcher of lemonade and then took a deep inhale of the messy, oily pile of peels. The initial jolt is enough to wake you up!

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Does the world need another rose perfume? I’ve posed myself that question on many occasions, as the variety of roses keeps increasing, but I invariably end up saying, yes. Jasmine, orange blossom and tuberose, the so-called white flowers, may seduce me, but rose makes me happy. Light and shimmery or dark and velvety, this blossom in the perfume bottle is my gateway to fantasy. Enter the new rose to tempt me, Ann Gérard Rose Cut.

A jeweler based in Paris, Ann Gérard has already three perfumes to her name, Cuir de Nacre, Perle de Mousse, and Ciel d’Opale. All three were created by Bertrand Duchaufour, the perfumer whose name graces many niche offerings. Rose Cut is also his composition, and in creating it, he and Gérard were inspired by a diamond-cutting technique which gives stones a special radiance.

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Why did “the feral floral,” a tag line used by Cartier to describe its perfume, La Panthère, catch my attention? It’s not that I’m all that keen on the smell of unwashed animals; otherwise, the camel leather belt I bought for my husband in India (now banished to the outside closet) would have satisfied that craving and more. Cartier’s perfumery, on the other hand, is in the hands of talented Mathilde Laurent, and if anyone could make feral smell good, it would be her.

La Panthère was the nickname of Jeanne Toussaint, the flamboyant artistic director of Cartier jewelry from 1933 to 1968, who was responsible for some of the most dramatic examples of Cartier’s art. Named after this tremendous character, the perfume couldn’t be just another well-behaved floral, and Laurent decided on a composition based on contrasts: moss and leather; gardenias and patchouli.

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Jo Malone’s image of casual elegance and minimalism have given the brand an edge over other perfume houses vying for over-the-top glamour and in your face luxury. The bottles are simple, the beige packaging has a retro charm, and the collection is presented in such a way as to remove the intimidation factor. You’re encouraged to layer, blend and mix to your heart’s content. The perfumes are usually based around single note ideas like rose, grapefruit, bluebell, or in combinations that are either trendy (oud) or reassuringly comforting (pear & freesia, tea & bergamot.) The only aspect of Jo Malone that’s not understated is the price.

Over the past few years, Jo Malone’s retail prices have been on the rise. It mirrors the general trend in the luxury market, but I was nevertheless taken aback when I returned to repurchase a bottle of Orange Blossom cologne. At $115 for a 100ml bottle, it’s no longer an affordable indulgence; this kind of expense needs to be planned in advance. If I wanted to treat myself to the latest launch, Tuberose Angelica, I’d have to spend even more for the same amount, $145.

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