2014 launches: 51 posts

Atelier Cologne’s challenge is to take the citrus cologne idea and spin it into several guises–rose, patchouli, iris, vetiver, and even leather. The most successful variations, on the other hand, are the brand’s perfumes that dance around the classical citrus but smell modern and distinctive. Orange Sanguine does the seemingly impossible with its long lasting juicy orange, and now Cédrat Enivrant reinvents the bitter lemon.

Citron, cédrat in French, is a large fruit with tart flesh and sweet, edible peel. It smells like lemon peels crushed with dry Mediterranean herbs and a handful of cherry blossoms. In comparison, the ordinary lemon is downright boring. For Cédrat Enivrant, perfumer Ralf Schwieger took the floral citron and accented it with enough lime and basil to give his fragrance an instant bracing effect. It’s as if you had crushed  lemons and limes for a pitcher of lemonade and then took a deep inhale of the messy, oily pile of peels. The initial jolt is enough to wake you up!

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A new fragrance will join Editions de Parfums Frédéric Malle in June 2014.  Eau de Magnolia was created by perfumer Carlos Benaïm and is described as a fresh chypre perfume. It is based on a study of magnolia’s aroma by IFF scientist Braja Mookherjee. When analyzing the components that give magnolia its unique fragrance, Benaïm found that it resembled a citrus cologne. Therefore, he composed Eau de Magnolia for both men and women, taking the zesty freshness of the flower as his starting point.

Eau de Magnolia Eau de Parfum includes notes of bergamot, magnolia headspace, vetiver, patchouli, cedarwood, amber, and tree moss. This is Benaïm’s first perfume for the house, but he has already left his fingerprint on the Fleurs Mécaniques collection of home fragrances: Saint des Saints, Rosa Rugosa, Rubrum Lily, Cafe Society and the magnolia based Jurassic Flower.

Eau de Magnolia will be available in June at Frédéric Malle’s boutiques and department store counters. 10 ml/$125, 50 ml/ $175, 100 ml/$225. Via press release

Does the world need another rose perfume? I’ve posed myself that question on many occasions, as the variety of roses keeps increasing, but I invariably end up saying, yes. Jasmine, orange blossom and tuberose, the so-called white flowers, may seduce me, but rose makes me happy. Light and shimmery or dark and velvety, this blossom in the perfume bottle is my gateway to fantasy. Enter the new rose to tempt me, Ann Gérard Rose Cut.

A jeweler based in Paris, Ann Gérard has already three perfumes to her name, Cuir de Nacre, Perle de Mousse, and Ciel d’Opale. All three were created by Bertrand Duchaufour, the perfumer whose name graces many niche offerings. Rose Cut is also his composition, and in creating it, he and Gérard were inspired by a diamond-cutting technique which gives stones a special radiance.

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Why did “the feral floral,” a tag line used by Cartier to describe its perfume, La Panthère, catch my attention? It’s not that I’m all that keen on the smell of unwashed animals; otherwise, the camel leather belt I bought for my husband in India (now banished to the outside closet) would have satisfied that craving and more. Cartier’s perfumery, on the other hand, is in the hands of talented Mathilde Laurent, and if anyone could make feral smell good, it would be her.

La Panthère was the nickname of Jeanne Toussaint, the flamboyant artistic director of Cartier jewelry from 1933 to 1968, who was responsible for some of the most dramatic examples of Cartier’s art. Named after this tremendous character, the perfume couldn’t be just another well-behaved floral, and Laurent decided on a composition based on contrasts: moss and leather; gardenias and patchouli.

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Paris jeweler Ann Gérard is introducing a new fragrance in her collection this spring.  Rose Cut was created by Bertrand Duchaufour, the same perfumer who worked on other fragrances in Gerard’s collection, Cuir de Nacre, Perle de Mousse, and Ciel d’Opale. The name derives from a diamond-cutting technique which gives stones a soft radiance.

“My inspiration for Rose Cut was a word: Allure. While beauty often fades over the years, allure lasts forever. Rose Cut celebrates women who fully embrace their personality and femininity. To reflect their many facets, I wanted an “oxymoron fragrance” that would combine opposites: femininity/strength, luminosity/depth.

In the composition, these opposites translate into luminous notes (pink pepper, aldehydes) associated with warm, balsamic, velvety notes (vanilla, peony, benzoin), and through the association of rose (wildly feminine) with patchouli (strength and character).”

Rose Cut includes notes of aldehydes, rum, pink pepper, roses, peony, patchouli, vanilla, oak wood absolute and benzoin absolute. 60 ml Eau de Parfum, $165. Via press release