chanel: 67 posts

Deauville doesn’t evoke a particular scent for me. The name of this resort town on the coast of Normandy mostly reminds me of A Man and A Woman, the 1966 French film starring the incomparable Anouk Aimée. I have visited Deauville several times but only for work, unlike most normal people who travel to Normandy on vacation. As a result, when I sprayed Chanel’s Paris-Deauville on my wrist, its fragrance made me bypass France entirely. Instead, it took me to Sicily.

I smelled the bitterness of orange peel and green leaves unfolding on my skin and I could almost feel the breeze from the Ionian sea and the bright flavor of orange granita. The hot stones and sun bleached grasses slowly enter the picture. And then before the fragrance even reveals its jasmine inflected heart, I already recall the opulence of blossoms in Aci Trezza, the rocky strip of the Riviera where Ulysses might have fought the Cyclops. My memory erases the misdeeds of the 1960s real estate developers, which make the Cyclops seem rather innocuous, and instead as I wear Paris-Deauville, I escape to visions of endless blue sea, cliffs, orange orchards and jasmine vines.

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The next big Chanel launch is a collection of three perfumes, Les Eaux de Chanel. Like Les Exclusifs, they are inspired by places that were meaningful to Chanel. Perfumer Olivier Polge has selected three destinations, Deauville, Venice and Biarritz, and created three stories around them. All three are meant to explore fresh and effervescent notes, but they play with different characters and effects. I will share more detailed reviews as I test the perfumes carefully, and for now just a few general notes the collection.

PARIS-DEAUVILLE

Gabrielle Chanel opened her first boutique in Deauville on the Normandy coast in 1912.

“More than the actual reality of the destination, I liked the idea urbanites make of it when they dream of a
weekend away in the country. I wasn’t striving to capture the Normandy countryside as it stands today, but rather
the promise of a stroll through the tall grasses.” Olivier Polge

The fragrance is green, with the brightness of bitter orange rind, petitgrain and basil leaves. It’s accented with rose and jasmine, but the drydown has a layer of patchouli that gives it a chypre-like impression.

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As preparation for the Art of Perfume and Wine class that I’m teaching in April in France (more details here), I thought I would write about 7 vintage perfumes that have been influential for the evolution of perfumery and that we will smell in their original versions. There will be over 50 different perfumes in this course, but these 7 are among the most essential to learn.

Guerlain L’Heure Bleue 1912

Many perfumers will name Guerlain as the most influential perfume house, especially in its period when Jacques Guerlain was the head creator. L’Heure Bleue is a textbook example of a classic as well as of a symphonic perfume.

We will, of course, smell other Guerlain classics, from Après L’Ondée and Mitsouko to Chamade and Chant d’Arômes.

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After years of waiting for Chanel’s next big launch, here comes Gabrielle. “A rebel at heart…passionate and free,” exalted the press release, using words like radiant, sparkling, luminous and “purely feminine.” Although Coco Chanel was a talented individual and a major force in fashion, as a personality I don’t find her all that appealing. But then again, it wasn’t the first time the brand relied on the designer’s charisma to cast a spell. Coco, one of the most baroque and elegant perfumes of the 1980s, used Gabrielle Chanel’s nickname and an image of her reclining in her Coromandel-decorated salon. So what’s wrong with Gabrielle?

One fundamental thing. Unlike its namesake, Gabrielle the perfume doesn’t aim for originality. Gabrielle is a shadow of Coco Mademoiselle, with less personality, less character and less presence. Take Coco Mademoiselle, remove all of the bling and earthy bit of patchouli, put it through a laundry cycle with white musks, garnish it with a few white florals—and here you go, Gabrielle.

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“The first time I encountered a perfume that beguiled me was in the pages of a book. The sultry red-haired witch in Mikhail Bulgakov’s The Master and Margarita enticed women with the promise of “Guerlain, Chanel No 5, Mitsouko, Narcisse Noir, evening gowns, cocktail dresses…” It would be some years before I smelled these perfumes, yet their names left a “baffling but seductive” imprint, just as the novel suggested.”

In my recent FT column, Revisiting Three Perfume Classics, I write about the three legendary perfumes that left their “baffling but seductive” trace in literature and history. They are Chanel No 5, Guerlain Mitsouko and Caron Narcisse Noir. Bulgakov started writing his novel in 1928 and worked on it until his death in 1940. The reason he selected these three perfumes as the lure for the black magic show was because they embodied glamour.

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