Could other factors, apart from the aroma itself, influence our perception of perfume? Yes, of course, and this is not limited to fragrance. Elisa explores the topic.
A few years ago, I went to a nearby wine shop to stock up for a weekend in the mountains with some old college friends. A representative from a local winery intercepted me in the red blends aisle and implored me to try a bottle of his family’s wine. Colorado is not known for its vineyards, but I went along in the spirit of adventure, bonhomie, and perhaps a touch of pity.
When we got to the mountains, I warned my friends (occasional wine snobs) that I couldn’t vouch for the quality of the local wine. Since we were all sure it would be bad, we saved it until the end of dinner, a couple of bottles in. When we finally opened and tasted it, we were blown away—it was utterly unusual, with the complexity and creaminess of a good Bordeaux but some additional, unplaceable quirk that made it compulsively drinkable. I was sad when it was gone.