repetto: 1 post

As a young ballet student I used to bristle whenever people said, “oh, ballet, it’s so lovely and pretty,” after I had just danced in excruciating pain. Later, it dawned on me that a dancer has to make something difficult seem weightless and graceful. If you see a swan sweat and strain, then she didn’t succeed in her craft. Perhaps, that is the reason I look indulgently upon the prettiness of Repetto. It’s about a ballet fantasy of pink slippers, tutus and Sugar Plum fairies.

Repetto is a French company that successfully made the cross over from professional dance shoes to everyday ballet flats and much more. There is now a line of clothing, handbags, and of course, fragrance. Repetto perfume launched earlier this year retaining the same ethereal aesthetic of the brand. It even involved Dorothée Gilbert, a Paris Opera Ballet prima, to star in its campaign. You can see the lithe dancer spraying on Repetto as she gets ready to leave for her rehearsals. A few shots later she adds a generous spritz on her neck just as she’s stepping onto the scene.

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