richard fraysse: 1 post

After reformulating its 1927 classic Bellodgia to death, Caron added a new version called Più Bellodgia. Più in Italian means more, but Caron fibs when promising more of anything with this take on Bellodgia. It’s a pale floral that I imagine more as a shampoo than a fine fragrance.

Now that I’ve told you how I feel about it, I’m tempted just to move onto something else. But I don’t like to write grumpy reviews without offering further details, and it’s far too easy to be cross about Caron these days. Their classical collection has been dramatically reformulated (to be fair, it’s not entirely their fault), and in the search for a new consumer, they keep releasing perfumes that don’t fit their aesthetic. We all need to move with the times, and it’s a tricky compromise to keep the loyal customers happy while attracting a generation of fragrance wearers who recoil at moss and leather.

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