One of my favorite stores in Brussels isn’t a chocolate shop. It’s not even a fabulous perfume treasure trove called Senteurs d’Ailleurs. It’s a supermarket at Rue de l’Escadron 35 called FreshMed. Technically, it’s not even in Brussels proper, but in Etterbeek, one of the 19 communes that make up the metropolis. It’s a store offering a vast selection of Middle Eastern and Mediterranean foods, with a smattering of Baltic and Polish products.
FreshMed isn’t a fancy store; it’s a place where the aesthetics are provided by the towering pyramids of fresh vegetables and fruits, not an overly creative interior design. I like this simple and unpretentious approach. Here you can find fresh tarragon and pomegranates, stock up on Greek retsina and Lebanese arak, and then load up your cart with homemade foods: tiny Syrian pies, Turkish-style pizza, hummus, tzaziki, olives and 10 kinds of feta. Then there are shelves of Iranian floral waters, Cretan dark honeys and Moroccan amber scented soaps. It’s a journey down the Silk Road within the space of a few supermarket aisles.