Perfume 101: 517 posts

The topic I’m taking up in my new video seems straightforward–how to apply perfume, but it’s a question I receive often. There are so many misunderstanding and misguided advice. For instance, “spray perfume into the air and step into the cloud of scent.” That’s a good way to perfume your room, but as for your person, it’s wasteful. Are you supposed to apply perfume on pulse points? Can you wear it on fabric instead? How much is enough? I cover various aspects and share my own experience.

If you’re curious to learn about changing the perception of your perfume, experiment with the application method. In One Perfume, Four Ways to Wear It, I’ve shared a few tips.

And of course, please tell me how you wear perfume and how much do you tend to apply?

I’ve made a video explaining how professional perfumery training is organized. My explanation is based on my own experience as a perfumer student at IFF. I will also point out a few tips that anyone can use to develop a sharper, more acute sense of smell.

Ever since I’ve posted the video, I’ve received several comments to continue the series, so the next video on the topic of professional training will be on the Jean Carles method of learning raw materials.

I hope that you like the videos, and if you have any specific topics that you would like me to cover, please let me know.

Last year, I received an email from one of my readers asking me an interesting question–if I could create my personal museum of scents, what would it include? She mentioned a NYT column by Tejal Rao, a restaurant critic in Los Angeles, in which she described smells that were meaningful to her. I immediately thought that Bois de Jasmin in its entirety was indeed my personal smell museum. If I were to limit it to certain themes, then I would mentioned two articles that I have already written, Scent of Kyiv, about the city where I was born, and Where Jasmine Forest Blooms, which describes my grandmother’s garden in Poltava, a place that inspired this page.

Yet, as I reflected further, especially on the last decade of my life, I realized that my personal scent museum at this point encompasses much more than I have previously noted. So, I decided to put down a list of scents that move me, evoke memories or inspire me.

Libraries

“Paradise is a library, not a garden,” Jorge Luis Borges said. Or could it be both? Either way, the scent of books and the scent of libraries is one of the most essential and evocative smells for me.

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I don’t like the phrase “new normal,” especially since there is nothing normal about the situation that 2020 forced us to accept–staying away from others, fearing human touch, human presence, human breath. 2020 was not normal, and my way of coping had its ups and downs.  Not being able to see my family for almost a year was the hardest part. Nevertheless, there were some bright moments this year, and in this post, I wanted to highlight them.

You

One of the best parts of this year was the Bois de Jasmin community. Your comments, enthusiasm, and support have boosted my mood on more occasions than I can mention. Your support ensured that even on the most difficult weeks I looked forward to sitting down and writing, that even on the most difficult days I still discovered something interesting to share with you. I’ve been writing Bois de Jasmin for almost 16 years, and I already knew how generous and kind this community was. 2020 once again proved it.

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“I have no luck with classical perfumes,” confessed a friend. “My grandmother wore Jean Patou Joy, my mother loved Chanel No. 5, but when I wear these fragrances, I feel like I’m playing dress up.” She wondered why she completely missed the allure of fragrances widely considered iconic.  It is easy to attribute it to personal tastes and associations, but I decided to embark on a classical challenge.

The French use the phrase “grand parfum” to describe fragrances that not only have symphonic complexity but also a distinguished heritage. Chanel No. 5 is a quintessential example—created in a remarkable collaboration between Coco Chanel and perfumer Ernest Beaux, it revolutionized the ‘20s with its daring blend of aldehydes, manmade materials that smell starchy and metallic, and opulent floral essences. It is voluptuous, rich and heady. Today, on the other hand, we are no longer used to the strong burst of aldehydes, and the curves in perfumes—as on Hollywood actresses—are toned down.

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