Michael Edwards’s annual guide, Fragrances of the World 2007, has been released this month. According to Fragrances of the World, “the new guide sorts by family more than 5,000 selective, niche, masstige, mass, direct retail, limited edition and travel retail fragrances.” 2006 has seen the addition of 693 new fragrances (compared to 545 in 2005 and 205 in 1996). The new launches have been fueled by niche and celebrity fragrance releases, according to the data used in the 2007 guide. By way of example, there were 121 niche fragrances in 2006 (as compared to 87 in 2005 and 36 in 1996) and 37 celebrity launches (as compared to 26 in 2005 and 15 in 1996). This year’s Fragrances of the World guide is the 23rd edition, proving that it remains the most reliable and valuable resource for retailers. Michael Edwards’s classification system is used by Fragrance Foundation Directory, Sephora, Nordstrom as well as World Duty Free.
More information is available at Fragrances of the World website.