If you were to pick the ultimate scent destination, it would have to be Provence. This region in the south of France has been the cradle of the modern perfume industry since the end of the 18th century, but even before that it was known for its aromatics–lavender, mimosa, rosemary, genet, and other perfumed plants. Although today Provence’s days as the center of rose and jasmine cultivation are long gone, it’s still a place for a fragrance lover when the air is perfumed with the salty-green scent of lavender and garrigue, a distinctly Provencal medley of herbs.
In October, when I arrived in Luberon, the first thing I smelled was the fallen leaves and briny breeze. The mistral, a cold northwesterly wind, denuded the tall plantain trees, but it cleared the sky of clouds and it looked so blue that even the air felt turquoise. I arrived at the hotel Moulin de Vernègues, the venue for The Secret of Scent.
The Secret of Scent is a three-day course by Science & Vacation, a company that specializes in events combining sensory explorations–vacation, in other words–with an educational angle. I was to lecture for three days about the history and art of perfumery, while Luca Turin had a similar task, but with a focus on the science. To be honest, I was a little bit nervous. While I give perfumery courses on a regular basis, my audience is usually industry folk–marketing, sales people and perfumers. While they’re not necessarily experts on all of the subjects I cover, I at least know the rough outlines of their knowledge. The Secret of Scent was open to everyone, and I wasn’t sure what our participants would be interested to learn.