When Chanel announced the launch of Beige, Jersey and 1932 in Extrait de Parfum, purportedly the richest and more luxurious concentration, I was excited. Although neither Jersey nor 1932 caught my attention in the Eau de Toilette versions (Beige, by contrast, is one of my staples), Chanel often has a few surprises up its sleeve, and I waited impatiently till my local boutique received the testers.
There was some speculation as to the reason why Chanel launched the “deluxe” versions of particular perfumes in the Les Exclusifs collection. Shouldn’t the exquisitely beautiful 28 La Pausa, sultry Coromandel or polished 31 Rue Cambon receive more attention? Chanel itself said something about the noble materials and other romantic things, but the truth is that Beige, Jersey and 1932 are the best sellers in the collection, and it made more business sense to focus on them first.