I get lots of requests to talk about perfume trends–what themes are promising to remain popular, why white florals are perennial favorites, what we might see in the upcoming season, and other questions along these lines. Answering them is a bit like reading a crystal ball, and some marketing agencies earn a nice profit doing just that. On the other hand, what people wear in different countries and why they enjoy what they do is something I find fascinating. This is the topic of my recent FT column, Perfumes with Middle Eastern panache. Based on my travels and interviews, the article explains why fragrance is such an integral part of Middle Eastern culture and how European perfume houses are taking note of it.
One of the main reasons for everything coming up oud is that the Middle Eastern beauty market remains vibrant, plunging oil prices notwithstanding. Customers in the region are spending increasingly more on skincare, make-up and fragrances, and this attracts European and American brands eager to expand their reach. So what appeals to perfume lovers in the Middle East and how do they use aromas in their daily life? To continue, please click here.
Oud has been an overplayed theme, of course, but there are many beautiful oud inspired compositions out there. I mention by Kilian, Tom Ford, Christian Dior, Roja Dove and Guerlain in my article, alongside Middle Eastern brands like Ajmal, Rasasi, and Amouage.
Do you enjoy oud? If you have favorite perfumes with dark, rich notes, I’d love to know.
Photography by Bois de Jasmin