1970s perfumes: 9 posts

Gilded, raunchy, glamorous, voluptuous… Any of these words describe Christian Dior Dioressence, a fragrance that has been marketed by Dior as le parfum barbare, a barbaric perfume. Dioressence is still sold today, but the reason why it ended up among my Long Lost Favorite Perfume series is because the original version is gone. Marika, who asked me to add Dioressence to my list of discussions, said, “I recall it being a deliciously rich chypre, very powerful and tenacious. I liked its balance of earthy depth and elegance. It was my first perfume.”

Fans may complain about Christian Dior causing confusion with their game of renaming and reformulating Miss Dior and Miss Dior Chérie, but Dioressence has suffered the same fate through the years. When I smell the original perfume created by Guy Robert in 1969, the relaunch from the 1970s and the current version, I feel as if I’m wearing three different perfumes—an ambery animalic chypre, a full-bodied spicy oriental and a pale green chypre.

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What fragrance would combine the crispness  of winter air and the sweetness of hay warmed up by the sun? For the past few days I have been wondering about it because of a letter from my reader Dianna. Dianna wanted to help her mother find a new perfume to replace her beloved Jacques Fath Ellipse.  She used to wear it exclusively, and now that Ellipse is impossible to find, Dianna’s mother misses it very much. “She often seeks a perfume that would smell as if she just stepped into a field with dry hay laying everywhere,” said Dianna, explaining that her mother loved whimsical, unusual fragrances. I had a vague memory of Ellipse, but since most of us here love a bit of whimsy in our perfumes, I thought that we might come up with some ideas.

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Parure means a matching set of necklace and earrings. The fragrance was created by Jean-Paul Guerlain in 1975 for a woman who loved jewelry but could not find a scent she liked. Thus, he created a scintillating perfumed necklace to adorn her.

Sensual and elegant, Parure opens up on the dark richness of plum and rose, accented with bergamot. The musky jasmine fills out the heart of Parure, while the bittersweet moss and spicy woods form a plush base. Parure in extrait de parfum (now discontinued) is richer and more voluptuous that the eau de toilette, with the plum note more assertive and pronounced.

Parure includes notes of plum, bergamot, greens, fruits and hesperides; lily of the valley, rose, orris, plum, lilac, jasmine, jonquil and narcissus; oakmoss, spices, amber, leather and patchouli.

Chypre Classification

A little bit on the chypre fragrance family: The origins of the term are conventionally attributed to François Coty’s Chypre (1917), which was inspired by the scented flora of the island of Cyprus (Chypre, in French). While Chypre disappeared a few years after its inception, the trend was set by Coty and the term became a generic one. The term is usually reserved for compositions featuring bergamot in the top notes and oakmoss as well as iris, musk and amber—and some might argue patchouli as well–in the base, which lends them an interesting interplay of sensations. The group has evolved to include chypre floral animalic, chypre fruity, chypre floral and chypre green categories.

Guerlain Nahéma was inspired by the French actress Catherine Deneuve. Perfumer Jean-Paul Guerlain explained to Elle Magazine that when he saw her in the film Benjamin ou Les mémoires d’un puceau, Deneuve enthralled him. “She appeared in a gilded cage scattered with roses… She was wearing a dress of white silk, and her hair was loose and ruffled like a golden halo — absolutely breathtaking.”

Nahéma, introduced in 1979, is likewise stunning–a voluptuous blend of rose, plum and ylang ylang, with dark accents of sandalwood and musk. It is a bold and dramatic fragrance foreshadowing the generation of big perfumes that would embody the glam & glitz of the 1980s–Dior Poison, Yves Saint Laurent Paris, Giorgio. Unfortunately, Nahéma arrived on the scene too early to appeal to the general public, and it flopped so badly that Guerlain had to sell a part of its real estate to keep the company afloat. Yet, even today Jean-Paul Guerlain names it as his most distinctive and original creation.

While Nahéma was toned down somewhat after its initial launch, it was not discontinued. Even today it can be found at the Guerlain counter, and it should not be missed. This sensual oriental perfume explores a brilliant combination of cool, watery hyacinth and rich-as-chocolate roses, with a haunting undercurrent of vanilla, dark woods and amber.

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