Big Shoulders, Big Hair, Big Perfume : 1980s Through Fragrance
The beginning of my interest in fragrance coincided more or less with a momentous year in perfumery: 1981. It was in that first year of what would later be called the Big Eighties that a Beverly Hills boutique released an eponymous scent housed in a box with yellow stripes that evoked the store’s awning. Giorgio was an immediate and a ubiquitous smash, a powerhouse floral so outsized that restaurants were said to refuse seating to Giorgio-wearing patrons.
Giorgio was only the beginning of what would prove to be the last era of “big” perfumes. By the time super-scents Calvin Klein Obsession and Dior Poison were released in 1985, women were already wafting KL and Vanderbilt (1982), Ungaro Diva and Yves Saint Laurent Paris (1983), Chanel Coco, Paloma Picasso Mon Parfum, and Forever Krystle (1984).

















