chanel no 5 commercial: 2 posts

Christian Dior will celebrate Miss Dior perfume with an exhibition at Paris’s Grand Palais next month. Miss Dior was originally created in 1947, and it’s a green mossy blend that inspired many other perfumes in the same bold, distinctive style. Today, if you want to smell it at Dior, you need to ask for Miss Dior Eau de Toilette Originale. The fragrance currently bearing the name of Miss Dior and fronted by Natalie Portman was created in 2005 and launched as Miss Dior Chérie. It’s a fruity-floral gourmand.

It’s not clear which of these perfumes the exhibit is going to celebrate, but according to WWD, it features large-scale artworks by 15 female artists, rare photographs and a selection of outfits including the dresses that Raf Simons designed for Portman to wear in the Miss Dior campaigns.

The Miss Dior exhibition will run at the Grand Palais in Paris from November 13 to 25 (free to public).

Meanwhile at Chanel, Marilyn Monroe is the new face of Chanel No.5. New print and television campaigns will feature the celebrated actress who once proclaimed that she wears nothing but  Chanel No.5 to bed. Since I found the ad with Brad Pitt to be confusing, to put it mildly, I can’t wait to see the new ads.

Last night I finally caught the new Brad Pitt Chanel No 5 commercial, and I don’t even know what to say.  The monologue is so awful, so cringe inducing that it made me feel embarrassed for Pitt. “It’s not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are — my luck, my fate, my fortune. Chanel no. 5. Inevitable.” Now that I see it written down, it makes even less sense.

I then spent an hour browsing through the Chanel No 5 archives until I found a similar style of No 5 commercial with Catherine Deneuve: subdued tones, simple photography, natural styling.  But you only have to listen to Deneuve to see why her commercial makes you want to run out to smell No 5 and why Pitt’s is inspiring parodies. “I know that he loves me for what I am deeply. I know because he cares about the little things, he brings my coffee always in a small cup, because it is precious to me. He gives me Chanel No. 5 because I love to put it in a special place, behind my knee.”

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