Rose de Mai (Grasse): 7 posts

Louis Vuitton has done it. It managed to buy a stake in the venerable house of Jean Patou and to add it to its impressive collection of brands. It announced reviving the Jean Patou fashion line and promised many exciting developments. The first one arrived and I’m not holding my breath for the subsequent ones. Dior launched a perfume called Joy. Why let such a brilliant name languish on an old-fashioned perfume when it can grace a modern, pink-tinted juice?

The press release was ecstatic. “Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits [bergamot and mandarin] in a vibrant smile. Warm and creamy sandalwood embraces us in softness.” That Dior needs to hire a good copywriter is obvious, but even more so the fact that besides the name, Dior also took the main idea of Jean Patou’s Joy, rose and jasmine. What would be the result, I wondered?

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Although sometimes I’m prone to romanticizing the golden days of perfumery–that vague time in the past when regulations and profitability didn’t shape the industry the way they do today, I’m not a traditionalist. Tastes change, and I don’t expect that young people today want to wear only fragrances created 100 years ago, just as the children of those whose wear Lancôme La Vie est Belle and Bleu de Chanel might reject their parents’ choices. Yes, a day of “vintage” La Vie est Belle will come. This is why I don’t object to the reworks of classics, such as Chanel No. 5 L’Eau, provided that the brand keeps the original intact and interprets the “young and trendy” theme in an interesting manner.

L’Eau is an attempt by Chanel to draw a younger, trendier audience to No. 5. Although I smell enough of No. 5 on women in their twenties in Paris and notice its constant presence in the top 10 best sellers, it is still somewhat of a cult favorite. L’Eau goes for wider appeal.

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Where do the perfumery ingredients come from? How are they produced? What do they smell like? Out of all aspects of fragrance, the composition–or rather, what’s exactly in a bottle of perfume–remains the most mystifying and interesting. While the following films from Dior are heavy on marketing, they nevertheless give a glimpse into some of the most classical ingredients in a perfumer’s palette–rose, jasmine and bergamot.

If you don’t see English subtitles, click on the CC button under the video, next to the volume controls.

Unsurprisingly, my favorite film is the one dedicated to jasmine. You visit fields in India with Dior’s chief perfumer François Demachy who explains the difference between jasmine sambac and jasmine grandiflorum. “Sambac has something animal and powerful about it. A slightly orange-like and more sensual quality. Grandiflorum is more delicate, more radiant.” He then takes you to a flower market, a place every visitor to India finds exhilarating.

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Is it possible to have too many rose perfumes? Not really, if you ask me. On the other hand, it’s entirely within reason to limit one’s wardrobe to the best of the best, especially since we’re spoiled for choice. Unfortunately, L’Artisan Parfumeur’s Rose Privée doesn’t make the cut. While made from quality materials, it has neither an interesting character nor does it offer anything you can’t find elsewhere (and for significantly less money).

On the rose spectrum, Rose Privée is on the light and sparkling end, although it has some dark touches. From the moment you apply it, you notice fruity notes—sweet raspberry, tart pomegranate peel and other juicy, bright effects. Rose essence naturally shares many elements with the aromas of berries, so the fruity nuance is a pleasant, harmonious touch. A green, spicy note underneath the pink froth should be a great contrast, but instead, it turns bitter and musty, a flower on the edge of withering.

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Misia Sert and Coco Chanel shared deep affection for each other. Sert comforted Chanel when her lover Arthur Boy Capel died in a car accident. She inspired the designer and introduced her to a glittering circle of artists, writers and musicians. Misia’s salon in Paris attracted such luminaries as Marcel Proust, Claude Monet, Pierre-Auguste Renoir, Odilon Redon, Paul Signac, Claude Debussy, Stéphane Mallarmé, and André Gide. She was a talented pianist, captured by Toulouse-Lautrec at the piano, but she was also a cultural icon and a muse. In this last role, the spirit of Sert returns to the house of Chanel in the form of a new perfume, Misia.

Imagine a vintage silk purse that still holds the aroma of violet bonbons, rose scented lipstick and rice powder. This, in a phrase, is Misia. Tender and romantic, the fragrance settles on skin in a soft powdery layer, and if it suddenly makes you feel like painting your lips a retro crimson and watching The Red Shoes, I wouldn’t be surprised. It’s a perfect vintage vignette fantasy.

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