estee lauder: 24 posts

Elisa questions whether Estée Lauder’s Modern Muse can be her inspiration.

I am a longtime fan of the Estée Lauder lineup. The first perfume to take my breath away was White Linen – my grandmother wore it, and one day (I was 12 or 13) she let me use a dab of the lotion from her purse. The scent rushed up at me like a blast of cold air, snow blowing into a hot room from an open window. I stood there smelling my hands in awe.

Years later, when my interest in perfume turned to full-blown obsession, Estée Lauder was one of the first lines I was drawn to return to. I bought a small bottle of White Linen, and others followed. I now own upwards of ten Lauder perfumes. With this many hits, of course I pay attention when they announce a new release, even if the marketing is suspicious. (Their first “major launch” since Beyond Paradise? What happened to Sensuous?)

From the get-go, Modern Muse smells very Estée Lauder – fresh, feminine, floral, and bright, pretty in a grown-up way, without the over-sugared sweetness of so many recent launches. There’s a crisp, leafy-green top note and a touch of juicy citrus, more like tangerine than dry, tart bergamot. These effects are layered over what the press materials call “dewy petals” – and yes, there is a petal-like feel to the floral accord, a white bouquet of lily, with its distinctive waxy, vanillic notes, plus raspy jasmine and orange blossom.

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Patricia talks about an endless summer in a perfume bottle, from Bobbi Brown Beach to Estée Lauder Bronze Goddess.

In his novel Remembrances of Things Past, Marcel Proust used petite madeleines, little cakes shaped like scallop shells and dipped in tea as a literary device to bring his character instantly back in time. One sniff of Bobbi Brown’s Beach does the same thing to me. It transports me to a certain carefree summer many years ago, a summer of wearing madras shorts, skate boarding, kissing my first boyfriend, listening to the Beach Boys and Rolling Stones on the radio, and slathering on Coppertone, a popular American sun lotion.

Beach isn’t an exact match for Coppertone, but sweet jasmine and orange blossom combine deliciously with salty and marine notes in a way that is strongly reminiscent of it. It maintains the same balance of notes throughout, and there is no real progression from the top notes to the dry down. Although Beach wears very close to the skin, it lasts from five to six hours on me.

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My March topic for the Financial Times Magazine is about pampering. In Sultry Fragrances for a Scented Bath, I share some of my favorite scents. This winter, I’ve been indulging in baths perfumed with Estée Lauder Youth Dew and Roger & Gallet Cologne. When I don’t have time for a proper relaxing bath, I spritz a bit of cologne into the shower to enjoy a fresh burst of citrus. It gives me a stronger jolt than a cup of coffee!

I treat myself to perfumed baths whenever I feel tired or simply in need of some pampering. It’s an indispensable indulgence and one of the most satisfying scented pleasures. To feel as if I’m floating on rose petals, I turn to Red Roses Bath Oil by Jo Malone (£52 for 200ml). It leaves skin soft and redolent of lemony tea roses. L’Artisan Parfumeur’s La Chasse aux Papillons Dry Body Oil (£40 for 100ml) is perfumed with the sweetness of tuberose and linden blossom, and while it can be used instead of moisturising cream, in the bath it feels especially luscious. Please read the rest by clicking here.

What do you use whenever you crave some pampering?

Photography via FT.

This year Estée Lauder’s first fragrance, Youth Dew, will celebrate its 60th anniversary.  Originally conceived as perfumed bath oil, it is the dowager empress of the Lauder fragrance counter, still selling briskly despite its late middle age. So formidable is it that if you only try it once every ten years, you will recognize it.

Youth Dew has always been a thick and nearly viscous brew. Lauder perfumes contain sumptuous amounts of perfume oil and nowhere is this illustrated as plainly as in Youth Dew, whose 30% dosage leaves a sheen on the skin.  In today’s terms, Youth Dew is retro in the same way Opium is retro; they are both heavily spiced and heavy-lidded Orientals of a type no longer in trend. As with Opium, Youth Dew is crazily ripe with orange top notes and aldehydes bursting over its clove and cinnamon heart.

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This year two formidable classics celebrate their sixtieth anniversaries. Robert Piguet Fracas (1948) will turn 65, while Estée Lauder Youth Dew (1953) will mark its 60th year. These remarkable fragrances elicit strong emotions and inspire us even today. Youth Dew set the trend for rich orientals, while no tuberose perfume can be spared a comparison with Fracas.

These perfumes are also notable because they were created by two of the first female perfumers: Germaine Cellier and Josephine Catapano, respectively.  The perfume industry of the 1940s and 50s was a boy’s club. In 1947, Donald William Dresden wrote in his article, The Twenty “Noses” of France, “Only a few people have the supersense of smell necessary to become a Nose—for reasons known only to Noses themselves, no woman has ever had it…” Dresden, reporting for the New York Times, simply reiterated what he heard around Grasse, France, the main perfumery hub of those days.

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